Manifestos tagged with Marketing


A New Superpower: Building Habit-Forming Products
Nov. 12, 2014 - By: Nir Eyal
“Face it, we’re hooked. The technologies we use have turned into compulsions, if not full-fledged addictions. … How do companies, producing little more than bits of code displayed on a screen, seemingly control users’ minds? What makes some products so habit-forming?”
The Growth Hacker Wake Up Call: How Growth Hacking Rewrote Marketing’s Best Practices
Oct. 23, 2014 - By: Ryan Holiday
“It was only a matter of time before someone smart said, 'It doesn’t have to be this way. The tools of the Internet and social media have made it possible to track, test, iterate, and improve marketing ... ' That person was the first growth hacker.”
Watch Your F#*k%^g Language!: Why the Analogies We Embrace Drive Success and Failure, and How to Choose Better Ones
Sept. 24, 2014 - By: John Pollack
“Bad analogies can deceive and distort, even without ill intent by those who make them. Good analogies can reveal fresh insights, leading to breakthroughs in understanding. The challenge is telling one from the other at the very outset.”
Improvise Your Way to Success
Aug. 20, 2014 - By: Steve Yastrow
“The bottom line is that no one wants to be assaulted by one-way communication (a sales pitch). Rather, customers need to be invited into two-way conversations where we can be heard and understood.”
Sell Yourself First
Aug. 20, 2014 - By: Tom Hopkins & Ben Katt
“People buy you first! It doesn’t matter if you’re meeting people for the first time in a social or business situation, you won’t get far unless you sell yourself first.”
The Digital Marketer’s Manifesto
July 23, 2014 - By: Lisa Leslie Henderson & Larry Weber
“To succeed in a customer-centric world, we must truly see our customers. Not stalk them, but understand them. ... Indeed, the ability to see—to know where to look, to decode meaning from a glut of information and interactions, and reflect that understanding in our customer experience—is today’s primary source of competitive advantage.”
Your Product or Service Is Either Relevant or It’s Worthless: Three Things You Need to Do to Make Sure It’s Relevant
April 16, 2014 - By: Andrea Coville & Paul B. Brown
“In an environment where literally thousands of messages are competing for attention, how do you get people to pay attention to your business, message, or offering? Simply put: by being relevant.”
The Brevity Mandate
March 12, 2014 - By: Joseph McCormack
“The business world today is full of information overload and there is not enough time to sift through it. If you cannot capture people’s attention and deliver your message with brevity, you’ll lose them. Getting to the point is a non-negotiable standard. The reasons why are plentiful.”
A Manifesto for the Corporate Idealist
March 12, 2014 - By: Christine Bader
“We are Corporate Idealists. ... Are we delusional or realistic? Are we changing the way that business is done or tinkering at the margins? Terrified of the risks or excited by the opportunities? Is our love of big business justified or misguided? Yes. This is our manifesto.”
A Brand-Builder’s Guide to the Universe: 17 Ways to Build a Great Brand Today
Feb. 19, 2014 - By: Denise Lee Yohn
“Companies with great brands conceive of their brands as complete strategic platforms. They identify the key values and attributes that define their brands and then use them to fuel, align, and guide everything they do.”



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