Manifestos tagged with Marketing


The Customer Room: Grow Your Business by Improving Customers’ Lives
July 8, 2015 - By: Jeanne Bliss
“If you’re in the fray of silo-based reactivity to customer issues, the Customer Room will help to emancipate you from those fire drills. It is the glue that unites a leadership team to focus and improve customers’ lives to earn the right to growth.”
The Fix: A How-to Guide for Breaking Bad Habits That May Well Wind Up Killing Your Business.
June 10, 2015 - By: Chris Kneeland
“Brand leaders across North America  resort to bribery just to get people to buy. And the proliferation of incentives and advertising has become so bad that many businesses are now overdosing on these short-term stimulants.”
The Membership Economy Manifesto
April 15, 2015 - By: Robbie Kellman Baxter
“Organizations that build their businesses around people’s need to belong, to be connected, and to be admired, organizations that are focused on relationships over products, are winning in today’s economy.”
Being Heard in a Chaotic World
March 18, 2015 - By: Linda J. Popky
“New communication techniques and technologies are continuously bombarding us with messages and reminders, with no end in sight. In a world where it’s hard enough to cut through the noise to get the attention of friends and family members, it’s even more difficult for businesses and other organizations to reach prospects and customers.”
Is Your Brand Missing the Mark with 60% of U.S. Consumers?
Feb. 18, 2015 - By: Paul Jankowski
“There’s one part of the country where, I think, many brands are completely missing the mark: it’s what I call the New Heartland. ... It’s a massive and influential cultural segment that is largely underserved by advertisers—and a huge opportunity for brands willing to make the effort.”
Out for Brains! (Why Customer Service Will Drive the Economy of the Next Fifty Years and Beyond)
Feb. 18, 2015 - By: Peter Shankman
“The economy of the next fifty years and beyond will be driven by customer service. The age of ‘buy from us because we say we’re awesome’ is over, and has been replaced by an age of ‘I’ll buy from them because someone I trust says they’re awesome.’”
Change the Game or Go Home: A Manifesto for Innovation
Feb. 18, 2015 - By: Joseph Jaffe
“Isn’t it time companies asked the same questions as entrepreneurs, but instead of articulating this in a creative brief and being satisfied with a jingle, tagline or even real-time tweet as the output, fast track and super size this expectation in the form of a disruptive technology-led solution?”
Sprinkles: An Antidote To The Demise of Customer Surprise
Feb. 18, 2015 - By: Chip R. Bell
“Without 'sprinkles,' service is simply good; with sprinkles good becomes distinctive. As customers, we do not tweet, blog, or speak about good service, only about service with sprinkles. And, customers today have developed a 'sprinkles sonar.' Surprise is not really a surprise if it is completely predictable.”
How To Create Eternal Life In Any Business
Dec. 23, 2014 - By: Noah Fleming
“What if I told you that there is a gold mine of new business that you’re probably missing out on? And what if I told you that these will be the easiest to find, most loyal, and highest grossing customers you will ever find? These are what I call, your evergreen customers. Your evergreen customers are the ones you already have.”
Debunking the Myths, Lies, and Misconceptions of Word of Mouth Marketing
Nov. 12, 2014 - By: Ted Wright
“If you have ever tried to discuss word-of-mouth marketing, you’ve likely confronted the many myths and misconceptions that surround it. I’ve heard every single one of them [and] I’ve gotten pretty good at responding. Maybe I can help you do it too.”



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