Manifestos tagged with Marketing


Advertising Isn’t Dead, It’s Just Woefully Overfunded
Aug. 10, 2016 - By: Chris Kneeland
"All is not well in ad-land. An awakening of sorts is happening amongst enlightened brand leaders who are starting to ask a different question. Rather than debate the viability of the craft, many are now wondering, “How little advertising can my brand get away with?”
STOP Branding and START Activating (Part II of “A Manifesto for Thinking Small”)
June 8, 2016 - By: Craig Wilson
“Marketers don't generate demand. Great companies spend their time understanding what and where latent demand exists and build the products, services, and user experiences that connect to that demand.”
Be Bold: Risks and Rewards of Betting On Yourself
May 4, 2016 - By: Fauzia Burke
“Change happens to all of us. I've realized that by being bold and pushing through fear, we grow and gain some control over the changes that happen to us. Every change helps us to realize our full potential.”
CAUSE! A Business Strategy for Standing Out!
May 4, 2016 - By: Jackie and Kevin Freiberg
“There is an undeniable wave cresting. The wave is a new breed of companies that are purpose-driven and cause-oriented. They are forward-thinking and intentional about doing good, connecting dreams to opportunities, and launching movements that make the world better.”
Profit with Purpose: The New Guiding Conscience of Global Capitalism
April 13, 2016 - By: Billee Howard
“For a brand to be truly successful over the long-term, as benchmarked against the world’s leading companies, it must innovate and create for the we and not the me, and also aim to profit in ways that provide collective purpose beyond a self-interested, fattened bottom-line.”
The New Way to Get Noticed
March 16, 2016 - By: Barbara Cave Henricks & Rusty Shelton
“Media and information are everywhere, and billions of us are habitually tuning in throughout the day, beginning with that morning smart phone check. … Not only is there opportunity to create content and display it on the virtual billboard that exists online, but there is a chance to create a strategy for capturing even more value from your messages.”
Make People Love Your Brand Instantly: The Powerful Attraction of Love-At-First-Sight Names
Feb. 17, 2016 - By: Alexandra Watkins
“Most firms fear that if their name is unconventional, they won’t be taken seriously. But a clever business name is your welcome mat. It suggests, ‘We’re lots of fun and you’re going to love working with us!’”
It’s Time To Drive “Customer Obsession” From The Top
Jan. 27, 2016 - By: Joseph Michelli
“Just as all roads lead to Rome, all strategies must lead to the delighted customer, and the fewer twists and turns along the way, the better. That’s the directive handed down by the gods of globalization and cyberspace, who’ve decreed that customers can jump from one company to another on a whim.”
Consumer Engagement: Holy Grail or Fool’s Gold?
Jan. 27, 2016 - By: Bob Nease
“Before diving into a serious consumer engagement effort, every leader should be aware of three facts: 1. Engagement is an unnatural act. 2. Engagement is a means, not an end. 3. Behavior trumps engagement. Understanding these three truths helps focus our attention on what really matters.”
It's the Experience, Stupid!
Nov. 11, 2015 - By: Denise Lee Yohn
“Experience is the frontier on which companies compete and win today. Businesses are designing and differentiating their offerings to appeal to the buyers of experiences—or, at least, they should be. That’s because, when it comes to value creation, the more things change, the more they stay the same.”



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