Manifestos tagged with Marketing,


Death or Glory in the Digital Age of Marketing
Feb. 22, 2017 - By: Ben Legg
“To succeed in this new world, the marketing function needs to reinvent itself fast, and it won’t be easy. The number of marketing technology platforms and available ad formats are in the thousands and ever-changing.”
Advertising Isn’t Dead, It’s Just Woefully Overfunded
Aug. 10, 2016 - By: Chris Kneeland
"All is not well in ad-land. An awakening of sorts is happening amongst enlightened brand leaders who are starting to ask a different question. Rather than debate the viability of the craft, many are now wondering, “How little advertising can my brand get away with?”
STOP Branding and START Activating (Part II of “A Manifesto for Thinking Small”)
June 8, 2016 - By: Craig Wilson
“Marketers don't generate demand. Great companies spend their time understanding what and where latent demand exists and build the products, services, and user experiences that connect to that demand.”
CAUSE! A Business Strategy for Standing Out!
May 4, 2016 - By: Jackie and Kevin Freiberg
“There is an undeniable wave cresting. The wave is a new breed of companies that are purpose-driven and cause-oriented. They are forward-thinking and intentional about doing good, connecting dreams to opportunities, and launching movements that make the world better.”
Profit with Purpose: The New Guiding Conscience of Global Capitalism
April 13, 2016 - By: Billee Howard
“For a brand to be truly successful over the long-term, as benchmarked against the world’s leading companies, it must innovate and create for the we and not the me, and also aim to profit in ways that provide collective purpose beyond a self-interested, fattened bottom-line.”
Make People Love Your Brand Instantly: The Powerful Attraction of Love-At-First-Sight Names
Feb. 17, 2016 - By: Alexandra Watkins
“Most firms fear that if their name is unconventional, they won’t be taken seriously. But a clever business name is your welcome mat. It suggests, ‘We’re lots of fun and you’re going to love working with us!’”
It’s Time To Drive “Customer Obsession” From The Top
Jan. 27, 2016 - By: Joseph Michelli
“Just as all roads lead to Rome, all strategies must lead to the delighted customer, and the fewer twists and turns along the way, the better. That’s the directive handed down by the gods of globalization and cyberspace, who’ve decreed that customers can jump from one company to another on a whim.”
Consumer Engagement: Holy Grail or Fool’s Gold?
Jan. 27, 2016 - By: Bob Nease
“Before diving into a serious consumer engagement effort, every leader should be aware of three facts: 1. Engagement is an unnatural act. 2. Engagement is a means, not an end. 3. Behavior trumps engagement. Understanding these three truths helps focus our attention on what really matters.”
How Fanatical Fans Create the Bedrock for a Successful Brand
Nov. 11, 2015 - By: Michael Silverstein, Dylan Bolden, Rune Jacobsen, Rohan Sajdeh
“Your most loyal customers set the stage for continuous growth. If you listen to them, they can help you define how far afield you can extend. If you forsake them at any point, they can, like jilted lovers, go from being fanatical fans to fanatical detractors.”
The New Consumer Manifesto: Why Old is New, and Young is Old News
Nov. 11, 2015 - By: Lori K. Bitter
“Madison Avenue became obsessed with the 78 million 'baby boom' kids. But at some point the brilliance of targeting a huge demographic, with money to spend, and a self-image to support, turned into an outright obsession with youth. When the baby boom generation hit 50, the affair was over.”



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