Manifestos tagged with Marketing & Sales


Rethinking Your Business from the
Outside In

Oct. 10, 2012 - By: Harley Manning, Kerry Bodine, & Josh Bernoff
“If you read the pages of the Wall Street Journal you would come to believe that business is about big deals—about multi-billion dollar acquisitions, massive pay packages for executives, macroeconomic forces ... In fact, the secret of success is in the little things."
How to Tell a Story: 10 Simple Strategies
Sept. 12, 2012 - By: Jonah Sachs
“Maybe it’s because we’re all so overloaded with information. Maybe it’s because we’re all so starved for meaning. Or maybe it’s because, thanks to social media, everyone’s become a broadcaster these days. Whatever the reason, we’re all getting the same memo at the same time: if you want to be heard, you’d better learn to tell better stories.”
The Personal MBA, Updated & Expanded: Mastering Business Without Spending a Fortune
Sept. 12, 2012 - By: Josh Kaufman
“MBA programs don't have a monopoly on advanced business knowledge ... you can get a world-class business education simply by reading these books.”
The Face-to-Face Manifesto: Back to the Future
May 9, 2012 - By: Ed Keller & Brad Fay
“The fact is that online social networking is no substitute for the power and impact of face-to-face communications. Real world conversations—most of which take place face-to-face—are still the dominant mode of communication, and they are the most trusted and persuasive.”
Make Social Media Sell—Now
Jan. 25, 2012 - By: Jeff Molander
“The 'social media revolution' is over-hyped nonsense. The real business opportunity is to become more relevant and meaningful to customers in ways that create sales.”
Putting a Signature on Customer Experience
Dec. 7, 2011 - By: Michael T. Kanazawa
"Customer experience needs to be thought of as a strategic agenda item on par with and actually integrated with corporate strategy, managing the brand, and new product development. If you share that vision for your customer experience efforts, here are some strategic tools and ideas to help you do that.”
The Business Genome Approach: Finding Your Next Competitive Advantage
Dec. 7, 2011 - By: Andrea Kates
"You have the wrong tools. And you use them the wrong way. It isn’t your fault. You were taught, as we all were, to make forecast models out of past results. ... But, now, the rules have changed: our game plans have gone public, and whoever knows what the customer will do next wins.”
Does Your Customer Really Need You? Lessons from Zappos
Dec. 7, 2011 - By: Joseph Michelli
“Let’s face it, every business is at risk of becoming a commodity, thanks in large part to the speed of information delivery, consumer empowering technologies, and media outlets that tell consumers that the economy is too fragile for them to be spending money.”
Go Do: How Hard Can It Be?
Oct. 5, 2011 - By: Lou Imbriano
“It’s important to realize that the only true barrier in life is you. Sure, there can be obstacles that you face every day and people who are impediments to achieving your goals, but ultimately, you will be the reason that you achieve or fail.”
Reinventing the Wheel: Creating Lifetime Customers
Oct. 5, 2011 - By: Chris Zane
“Creating lifetime customers requires that you offer every customer or potential customer more service than they consider reasonable.”



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