Manifestos tagged with Marketing & Sales

The Making of an Icon
Feb. 7, 2018 - By: Soon Yu
“Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It’s hard to argue with that kind of thinking. It’s sexy and exciting. But it’s wrong.”
Image Is Substance
Dec. 20, 2017 - By: Andy Cunningham
“I discovered early on that the answer is authenticity … When companies promote themselves authentically, they get more customers and sell more stuff. It’s as simple as that, and I built my entire career on that premise.”
A Values-Based Culture
Dec. 20, 2017 - By: Robert Spector & breAnne O. Reeves
“If ‘vision’ embodies the head of your organization, and ‘mission’ personifies the heart, then ‘values” symbolize the soul. Every organization can cite its vision and mission statements, but few recognize the existential value of values.”
The Art of Inclusion: Why Service Beats Selfies When it Comes to Business
July 26, 2017 - By: Cara Alwill Leyba
“Here’s the thing about business. It’s not about you. Or me. People create businesses to solve problems. To help their clients get from Point A to Point B. And while many entrepreneurs are the face of their business, there’s a thin veil between injecting some personality into your work, and completely overriding your services by being self-serving.”
The Evolution of Customer Experience: From Consistency to Purpose
March 22, 2017 - By: Lior Arussy
“Customer Experience Design has gone through an evolution. To create true customer relevance, companies must raise their aim when designing their experience. Customer experience has a new higher bar: purpose.”
How to Transcend the Transactional: Fuel a Lifelong Love Affair with Your Customers and Employees
March 22, 2017 - By: Tara-Nicholle Nelson
“Those of us who have taken on business as our life’s work must now elevate our thinking. Dedicate yourself and your company to the endeavor of becoming an agent and facilitator of the transformations that people want to make in their lives.”
Analytical Marketing Will Deliver for Your Customers
Oct. 5, 2016 - By: Adele Sweetwood
“While moving the revenue needle is still a critical benchmark for many modern marketers, our positions are no longer solely about supporting a sales team with the basics. Marketing tactics have become more sophisticated, but our roles have really been redefined by the value of one word: data.”
How to Start Up Your Brand: Develop a Minimum Viable Brand
Sept. 14, 2016 - By: Denise Lee Yohn
“Many startups get derailed because they don't get their brand right. To avoid this fate, you need to develop a Minimum Viable Brand (MVB). As an alternative to a complete strategic brand platform or simply a shell of a brand, a MVB provides you the perfect balance of structure and flexibility.”
Your Product or Service Is Either Relevant or It’s Worthless: Three Things You Need to Do to Make Sure It’s Relevant
April 16, 2014 - By: Andrea Coville & Paul B. Brown
“In an environment where literally thousands of messages are competing for attention, how do you get people to pay attention to your business, message, or offering? Simply put: by being relevant.”
A Brand-Builder’s Guide to the Universe: 17 Ways to Build a Great Brand Today
Feb. 19, 2014 - By: Denise Lee Yohn
“Companies with great brands conceive of their brands as complete strategic platforms. They identify the key values and attributes that define their brands and then use them to fuel, align, and guide everything they do.”

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