Manifestos tagged with Marketing & Sales


Your Product or Service Is Either Relevant or It’s Worthless: Three Things You Need to Do to Make Sure It’s Relevant
April 16, 2014 - By: Andrea Coville & Paul B. Brown
“In an environment where literally thousands of messages are competing for attention, how do you get people to pay attention to your business, message, or offering? Simply put: by being relevant.”
A Brand-Builder’s Guide to the Universe: 17 Ways to Build a Great Brand Today
Feb. 19, 2014 - By: Denise Lee Yohn
“Companies with great brands conceive of their brands as complete strategic platforms. They identify the key values and attributes that define their brands and then use them to fuel, align, and guide everything they do.”
Customer Experience, Big Data, and Competitive Advantage
Dec. 20, 2013 - By: Larry Freed
“To compete and win in today’s ultracompetitive environment ... the customer experience is more important than ever before. Businesses cannot stand still; they must continue to push the envelope and evolve—not only products, services, and marketing, but also analytics.”
The HUMAN Brand: How We Relate to People, Products and Companies
Dec. 20, 2013 - By: Chris Malone
“Warmth and competence are the universal foundation for all human behavior and relationships. If you truly grasp the importance of these and take the appropriate actions, social science suggests you’ve done more than 80 percent of the job in winning the trust and loyalty of your fellow human beings.”
The Passion Conversation: A Guide for Falling Madly in Love with the People your Business Serves
Sept. 11, 2013 - By: Brains on Fire
“Passion is not something you own; it’s something you pass forward. So if you take the time to understand your own unique passion conversation ... as well as the ones that excite those you serve, something amazing will happen.”
An Action Plan for Making Good Customer Service a Reality
May 15, 2013 - By: Kirk Kazanjian
“Any company can market and promote that they are experts at cuddling customers, but very few ever get the formula for execution right. [...] They like to talk the talk, but don’t walk the walk.”
Recharge: 7 Ways to Improve Innovative Thinking
May 15, 2013 - By: Debra Kaye
“If companies want to innovate the way successful bold newcomers have, they have to unplug from the constraints of, 'That’s the way we’ve always done it,' and recharge, starting with the mantra, 'Let’s just not do that anymore.'”
Monster Loyalty: How to Build Customer Loyalty like Lady Gaga
May 15, 2013 - By: Jackie Huba
“While known as much for her voice as for her over-the-top wardrobe, few recognize Lady Gaga for her stunning business acumen, which has earned her legions of loyal fans worldwide.”
Overemphasis on Profit Erodes Your Bottom Line Why Purpose-Driven Salespeople Wildly Outperform Their Quota-Driven Counterparts
Jan. 16, 2013 - By: Lisa Earle McLeod
“Most people believe that money is the primary motivator for top salespeople and that doing good by the world runs a distant second. That belief is wrong.”
Service Failure: Do You Really Care About Your Customer?
Jan. 16, 2013 - By: Jeff Toister
“Executives may claim to care about their customers, but their actions frequently suggest just the opposite. ... I know what you are thinking. You’re different. ... Still, do you really care about customer service?”




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