Manifestos tagged with Marketing


The Evolution of Customer Experience: From Consistency to Purpose
March 22, 2017 - By: Lior Arussy
“Customer Experience Design has gone through an evolution. To create true customer relevance, companies must raise their aim when designing their experience. Customer experience has a new higher bar: purpose.”
How to Transcend the Transactional: Fuel a Lifelong Love Affair with Your Customers and Employees
March 22, 2017 - By: Tara-Nicholle Nelson
“Those of us who have taken on business as our life’s work must now elevate our thinking. Dedicate yourself and your company to the endeavor of becoming an agent and facilitator of the transformations that people want to make in their lives.”
Death or Glory in the Digital Age of Marketing
Feb. 22, 2017 - By: Ben Legg
“To succeed in this new world, the marketing function needs to reinvent itself fast, and it won’t be easy. The number of marketing technology platforms and available ad formats are in the thousands and ever-changing.”
Analytical Marketing Will Deliver for Your Customers
Oct. 5, 2016 - By: Adele Sweetwood
“While moving the revenue needle is still a critical benchmark for many modern marketers, our positions are no longer solely about supporting a sales team with the basics. Marketing tactics have become more sophisticated, but our roles have really been redefined by the value of one word: data.”
How to Start Up Your Brand: Develop a Minimum Viable Brand
Sept. 14, 2016 - By: Denise Lee Yohn
“Many startups get derailed because they don't get their brand right. To avoid this fate, you need to develop a Minimum Viable Brand (MVB). As an alternative to a complete strategic brand platform or simply a shell of a brand, a MVB provides you the perfect balance of structure and flexibility.”
How to Make Things Happen When You’re Not the CEO
Sept. 14, 2016 - By: Thomas Barta and Patrick Barwise
“Great ideas achieve nothing unless they’re executed. But as a technical expert, a manager, or even a senior leader, you have no formal power to make anything happen beyond your own team. What do you do?”
Advertising Isn’t Dead, It’s Just Woefully Overfunded
Aug. 10, 2016 - By: Chris Kneeland
"All is not well in ad-land. An awakening of sorts is happening amongst enlightened brand leaders who are starting to ask a different question. Rather than debate the viability of the craft, many are now wondering, “How little advertising can my brand get away with?”
STOP Branding and START Activating (Part II of “A Manifesto for Thinking Small”)
June 8, 2016 - By: Craig Wilson
“Marketers don't generate demand. Great companies spend their time understanding what and where latent demand exists and build the products, services, and user experiences that connect to that demand.”
Be Bold: Risks and Rewards of Betting On Yourself
May 4, 2016 - By: Fauzia Burke
“Change happens to all of us. I've realized that by being bold and pushing through fear, we grow and gain some control over the changes that happen to us. Every change helps us to realize our full potential.”
CAUSE! A Business Strategy for Standing Out!
May 4, 2016 - By: Jackie and Kevin Freiberg
“There is an undeniable wave cresting. The wave is a new breed of companies that are purpose-driven and cause-oriented. They are forward-thinking and intentional about doing good, connecting dreams to opportunities, and launching movements that make the world better.”



Search manifestos:

Recent Popular Manifestos



View all




TWITTER