Manifestos tagged with Levy Innovation
THE FASCINATION FACTOR (and how you can use it to write books)
July 6, 2010 -
By: Mark Levy
"Books indeed need readers, so thinking about audience is important. Books also help writers achieve career goals, so thinking strategically about how a book can advance one’s business makes sense. But looking at those things too early leads to a bland book. Why?"
"Books indeed need readers, so thinking about audience is important. Books also help writers achieve career goals, so thinking strategically about how a book can advance one’s business makes sense. But looking at those things too early leads to a bland book. Why?"
