Manifestos tagged with Leadership


Your Product or Service Is Either Relevant or It’s Worthless: Three Things You Need to Do to Make Sure It’s Relevant
April 16, 2014 - By: Andrea Coville & Paul B. Brown
“In an environment where literally thousands of messages are competing for attention, how do you get people to pay attention to your business, message, or offering? Simply put: by being relevant.”
Heed Your Call
April 16, 2014 - By: David M. Howitt
“You have been invited to heed your call, and now it is up to you to decide where you go from here. You are the result of the choices you make every single day, and what you choose, you become. To choose wisely, be a witness to your thoughts and actions. How you choose to respond to this call is what will define and shape your future.”
How Your Biases Make You Blind
April 16, 2014 - By: Faisal Hoque & Drake Baer
“If a company is homogenous in form, it leads to a lack of understanding of what value the customer wants. That misunderstanding is the seed of disruption, for the gap between the value you think your customers want and the value your customers actually want is precisely the space where a competitor can replace you.”
How To Experience a Hero’s Journey and Become the Hero of Your Own Life Story
March 12, 2014 - By: Jeremiah Miller
“What if I told you that there a formula to living a heroic life? What if there was a basic framework, a roadmap that anybody could follow in order to become the hero of their own life story? ... Even if you’ve never heard the term Hero’s Journey before, the story will sound familiar.”
Lead Positive: How to Be a Highly Effective Leader
March 12, 2014 - By: Kathryn D. Cramer
“Instead of strategy, market share, alignment, and execution, I want to shine the spotlight on what goes on in the minds and hearts of leaders that makes people want to follow them. My passion is finding out how leaders use themselves as instruments to drive positive change.”
The Brevity Mandate
March 12, 2014 - By: Joseph McCormack
“The business world today is full of information overload and there is not enough time to sift through it. If you cannot capture people’s attention and deliver your message with brevity, you’ll lose them. Getting to the point is a non-negotiable standard. The reasons why are plentiful.”
A Manifesto for the Corporate Idealist
March 12, 2014 - By: Christine Bader
“We are Corporate Idealists. ... Are we delusional or realistic? Are we changing the way that business is done or tinkering at the margins? Terrified of the risks or excited by the opportunities? Is our love of big business justified or misguided? Yes. This is our manifesto.”
The Smart People Manifesto: How to Get Our Nation’s Top Graduates to Build Things
March 12, 2014 - By: Andrew Yang
“Our smart people are doing the wrong things. If we can get them to do the right things it will transform the country. We need more jobs, new enterprises and a resurgent culture of innovation in the U.S. The question is—how can we encourage our top people to take risks and build new things?”
A Brand-Builder’s Guide to the Universe: 17 Ways to Build a Great Brand Today
Feb. 19, 2014 - By: Denise Lee Yohn
“Companies with great brands conceive of their brands as complete strategic platforms. They identify the key values and attributes that define their brands and then use them to fuel, align, and guide everything they do.”
Four Forces for Economic Dominance to Unleash the Second American Century
Feb. 19, 2014 - By: Joel Kurtzman
“The United States is about to enter a period of prolonged economic growth, filled with opportunity. It’s not the emerging market countries that will power the world into the next economic era. It’s the United States.”



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