Manifestos tagged with Innovation & Creativity


The Internet as Art
June 8, 2016 - By: Virginia Heffernan
“The Internet, in my view, is a massive and collaborative work of art—something billions of us contribute to every millisecond, with every Instagram photo, every ‘like,’ every message-board post, every tweet, every eBay review, every streamed video or song.”
CAUSE! A Business Strategy for Standing Out!
May 4, 2016 - By: Jackie and Kevin Freiberg
“There is an undeniable wave cresting. The wave is a new breed of companies that are purpose-driven and cause-oriented. They are forward-thinking and intentional about doing good, connecting dreams to opportunities, and launching movements that make the world better.”
Profit with Purpose: The New Guiding Conscience of Global Capitalism
April 13, 2016 - By: Billee Howard
“For a brand to be truly successful over the long-term, as benchmarked against the world’s leading companies, it must innovate and create for the we and not the me, and also aim to profit in ways that provide collective purpose beyond a self-interested, fattened bottom-line.”
Bridge the Generational Divide and Build Sustainable Innovation
Jan. 27, 2016 - By: Robert F. Brands
“The U.S. business community is facing a war of intelligence attrition. Fortune 500s will see countless experienced knowledge workers walk out the door over the next two decades. … For even those companies that thrive on innovation, the numbers are daunting—and demand action.”
A Big Idea: Big Ideas Don’t Work (A Manifesto for Thinking Small)
Oct. 14, 2015 - By: Craig Wilson
“Big marketing ideas don’t work. Principled, character driven decision-making does. It’s what drives long-term sustainable customer relationships."
Future You: The Owner’s Manual
Oct. 14, 2015 - By: Bill Jensen
“Rather than add to all the hyperventilating about the coming disruptions that will radically impact how you live, work, and play, the most helpful Future You Owner’s Manual must focus on the choices you will face and how you make those choices.”
Thinking Our Way Out of the Darkness
Sept. 16, 2015 - By: Angie McArthur & Dr. Dawna Markova
“We take for granted that intelligence occurs within our own minds. We don’t realize that it also occurs between us. What keeps us from tapping into that intelligence and communicating effectively is that most of us don’t know how to think with people who think differently than we do.”
The Self-Disruptor’s Manifesto
Sept. 16, 2015 - By: Jay Samit
“All disruption starts with introspection. Self-disruption is akin to undergoing major surgery, but you are the one holding the scalpel. Most people avoid this painful process because they are not willing to risk what they have built for the opportunity to have something better.”
Solving The Wrong Problems: Why Behaviors Don’t Change In Organizations
Sept. 16, 2015 - By: Todd M. Warner
“Organizational success seems to breed inertia and a status quo that is self-destructive. The stability that organizations establish in the name of efficiency and operating protocol domesticates employees, and sets in place a web of factors that conspire against behavioral change.”
How To Be More Valuable Than Machines: Developing Our Most Essential Human Abilities to Survive the Rise of Computers
Aug. 5, 2015 - By: Geoff Colvin
“We’re entering an era in which the skills that make you valuable are not only changing—they comprise a fundamentally different kind of skills from those that have made people economically valuable up to now.”



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