Manifestos tagged with Innovation


CAUSE! A Business Strategy for Standing Out!
May 4, 2016 - By: Jackie and Kevin Freiberg
“There is an undeniable wave cresting. The wave is a new breed of companies that are purpose-driven and cause-oriented. They are forward-thinking and intentional about doing good, connecting dreams to opportunities, and launching movements that make the world better.”
The Door to Door Manifesto: How to Fix Traffic. Now.
April 13, 2016 - By: Edward Humes
“The U.S. economy suffers a $160 billion annual hit in lost productivity from traffic jams … Long and congested commutes even correlate with higher rates of divorce, stress, obesity and chronic pain. But all of this pales in comparison to the one, big, dirty secret of traffic: We know how to fix it.”
Profit with Purpose: The New Guiding Conscience of Global Capitalism
April 13, 2016 - By: Billee Howard
“For a brand to be truly successful over the long-term, as benchmarked against the world’s leading companies, it must innovate and create for the we and not the me, and also aim to profit in ways that provide collective purpose beyond a self-interested, fattened bottom-line.”
There is Nothing Wrong with You: The Entrepreneurial Personality Type (EPT) and the Future of Everything
Feb. 17, 2016 - By: Alex Charfen
“From the very beginning of human society, a part of the population has consistently driven our positive evolution. The have made enormous contributions to the world, and yet today they are often the first to be medicated, jailed, or put in rehab.”
Make People Love Your Brand Instantly: The Powerful Attraction of Love-At-First-Sight Names
Feb. 17, 2016 - By: Alexandra Watkins
“Most firms fear that if their name is unconventional, they won’t be taken seriously. But a clever business name is your welcome mat. It suggests, ‘We’re lots of fun and you’re going to love working with us!’”
Kill Your Darlings: How High Performers Achieve Extraordinary Growth
Feb. 17, 2016 - By: Al Pittampalli
“High performers are not only receptive to information that might threaten their favored beliefs, they go out of their way to seek it out themselves. In doing so, they kill their darlings.”
Bridge the Generational Divide and Build Sustainable Innovation
Jan. 27, 2016 - By: Robert F. Brands
“The U.S. business community is facing a war of intelligence attrition. Fortune 500s will see countless experienced knowledge workers walk out the door over the next two decades. … For even those companies that thrive on innovation, the numbers are daunting—and demand action.”
A New Mirror
Dec. 17, 2015 - By: Shlomo Benartzi
“In the 21st century, human nature has discovered a new mirror. Thanks to the rise of smartphones and wearables, we can now monitor our body and behavior in exquisite detail … Unfortunately, it’s not clear that this new feedback is helping us make better decisions. These new digital mirrors are certainly cool. I want to make them useful.”
A Big Idea: Big Ideas Don’t Work (A Manifesto for Thinking Small)
Oct. 14, 2015 - By: Craig Wilson
“Big marketing ideas don’t work. Principled, character driven decision-making does. It’s what drives long-term sustainable customer relationships."
Future You: The Owner’s Manual
Oct. 14, 2015 - By: Bill Jensen
“Rather than add to all the hyperventilating about the coming disruptions that will radically impact how you live, work, and play, the most helpful Future You Owner’s Manual must focus on the choices you will face and how you make those choices.”



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