Manifestos tagged with General Business


Out for Brains! (Why Customer Service Will Drive the Economy of the Next Fifty Years and Beyond)
Feb. 18, 2015 - By: Peter Shankman
“The economy of the next fifty years and beyond will be driven by customer service. The age of ‘buy from us because we say we’re awesome’ is over, and has been replaced by an age of ‘I’ll buy from them because someone I trust says they’re awesome.’”
Change the Game or Go Home: A Manifesto for Innovation
Feb. 18, 2015 - By: Joseph Jaffe
“Isn’t it time companies asked the same questions as entrepreneurs, but instead of articulating this in a creative brief and being satisfied with a jingle, tagline or even real-time tweet as the output, fast track and super size this expectation in the form of a disruptive technology-led solution?”
Sprinkles: An Antidote To The Demise of Customer Surprise
Feb. 18, 2015 - By: Chip R. Bell
“Without 'sprinkles,' service is simply good; with sprinkles good becomes distinctive. As customers, we do not tweet, blog, or speak about good service, only about service with sprinkles. And, customers today have developed a 'sprinkles sonar.' Surprise is not really a surprise if it is completely predictable.”
The Power of Apprenticeship
Jan. 21, 2015 - By: Nicholas Wyman
“There is a huge shift happening in the United States right now: a return to the time-honored tradition of apprenticeship. ... Modern apprenticeships have countless advantages for employers and the economy on the whole, as well as for anyone, at any stage of life, looking to launch a successful, well-paid, and fulfilling career.”
Everything We Know About Great Workplaces is Wrong
Dec. 23, 2014 - By: Ron Friedman, Ph.D.
“Suppose that later this evening, after you have stepped away from your keyboard, put on your jacket, and traveled home for supper, your organizations underwent a magical transformation, reshaping itself into the world’s best workplace. How would you know?”
It’s Your Turn: Make Something That Matters
Dec. 23, 2014 - By: Seth Godin
“'Your turn' ... is the model of the person who makes change. We seek the change that is interesting, the change for the better, and most of all, the change that connects us to someone else. This is the freedom to make change, and the willingness to seek out the tension it brings.”
Welcome to the Conscience Economy
Nov. 12, 2014 - By: Steven Overman
“Something extraordinary is happening. Humankind’s increasing interconnectedness is causing a global transformation of values and expectations, at both the individual and societal level. The shift is reaching a tipping point that will transform business forever. … That’s great for humanity—and for business.”
Conquering the Seven Summits: High Achievement, From Mount Everest to Every Business
Oct. 23, 2014 - By: Susan Ershler & John Waechter
“We don’t believe that perseverance is an intrinsic quality possessed by the fortunate few. On the contrary, we’re convinced that anyone can accomplish great feats if they summon the will required to overcome seemingly insurmountable obstacles.”
Detecting and Surviving Seven Silent Growth Killers
Oct. 23, 2014 - By: Robert Sher
“Many of the problems that midsized companies must deal with are not obvious. They grow out-of-sight in the dark recesses of midsized organizations, unrecognized by management in their daily routines until they emerge as full-blown crises that can threaten the present and future of the business.”
Driving Results Through An Organizational Constitution
Oct. 23, 2014 - By: S Chris Edmonds
“An organizational constitution outlines your team’s purpose, values, strategies, and goals. It paints a vivid picture of success, values, and behaviors. It maps out how to work from that picture each day. An organizational constitution gives employees’ jobs and roles meaning and clarity.”



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