Manifestos tagged with Fix


Advertising Isn’t Dead, It’s Just Woefully Overfunded
Aug. 10, 2016 - By: Chris Kneeland
"All is not well in ad-land. An awakening of sorts is happening amongst enlightened brand leaders who are starting to ask a different question. Rather than debate the viability of the craft, many are now wondering, “How little advertising can my brand get away with?”
It's Time to Fix It!
June 8, 2016 - By: Roger Connors, Tom Smith, Craig Hickman, Tracy O. Skousen, Marcus Nicolls
“When you get accountability wrong, don’t expect anything else to go right in your job, on your team, or in the organization as a whole. … When you get accountability right, everything else will go right as you execute, overcome obstacles, and work to get results.”
The Fix: A How-to Guide for Breaking Bad Habits That May Well Wind Up Killing Your Business.
June 10, 2015 - By: Chris Kneeland
“Brand leaders across North America  resort to bribery just to get people to buy. And the proliferation of incentives and advertising has become so bad that many businesses are now overdosing on these short-term stimulants.”
How to Get Employees to Manage Themselves
June 5, 2013 - By: Cali Ressler & Jody Thompson
“Employees don’t leave companies. They leave managers. [...] There has to be a better way to improve employee and manager relationships in order to maximize business success. The answer is simple. Manage the work, not the people.”

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