Manifestos tagged with Extraordinary Experiences


How to Start Up Your Brand: Develop a Minimum Viable Brand
Sept. 14, 2016 - By: Denise Lee Yohn
“Many startups get derailed because they don't get their brand right. To avoid this fate, you need to develop a Minimum Viable Brand (MVB). As an alternative to a complete strategic brand platform or simply a shell of a brand, a MVB provides you the perfect balance of structure and flexibility.”
It's the Experience, Stupid!
Nov. 11, 2015 - By: Denise Lee Yohn
“Experience is the frontier on which companies compete and win today. Businesses are designing and differentiating their offerings to appeal to the buyers of experiences—or, at least, they should be. That’s because, when it comes to value creation, the more things change, the more they stay the same.”

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