Manifestos tagged with Entrepreneurship & Small Business


The Do It! Marketing Manifesto
July 10, 2013 - By: David Newman
“Bad news: Marketing for the sake of marketing is broken. Kaput. Finished. Smart marketing is all about helping you generate MORE leads, BETTER prospects, and BIGGER sales. Period.
Good news: That also happens to be the purpose of this cheeky, powerful little manifesto you’re reading right now.”
Forget Today: Start at the End
Jan. 16, 2013 - By: Dave Lavinsky
“In business, as in everything else, you need to have a clear vision of where you want to go. Then, and only then, can you create a plan to follow to get you there. The key is to “start at the end.” Figure out where you want to go. And then you can reverse engineer the path to get there.”
Why It Pays to Be Likeable
Jan. 16, 2013 - By: Dave Kerpen
“The speed and ease with which information travels—the good, the bad and the ugly—is faster than ever before, and only accelerating. Today, the brands that succeed aren’t the ones that spend the most money on disruptive advertising—they’re the ones that spend the most money on creating valuable, meaningful products and customer service.”
The Personal MBA, Updated & Expanded: Mastering Business Without Spending a Fortune
Sept. 12, 2012 - By: Josh Kaufman
“MBA programs don't have a monopoly on advanced business knowledge ... you can get a world-class business education simply by reading these books.”
The How Manifesto: Why How Business Gets Done Around the World is the New Competitive Advantage, and New Metrics for a New Reality
Aug. 8, 2012 - By: Dov Seidman
“'How?' is not just a question. HOW is the answer. ... The way to forge a better, more sustainable path of growth and progress lies in the realm of human behavior—HOW we do what we do.”
Stop Selling and Start Storytelling
April 11, 2012 - By: Jason L. Baptiste
“Successful entrepreneurs are never selling, and always storytelling. Throughout this manifesto, I want to focus on how an entrepreneur can use storytelling to persuade four key constituents that can ultimately make or break their startup—the press, team members, customers and investors.”
The Unasked Question: How Do You Run a Company?
April 11, 2012 - By: Dick Cross
“Despite all the hand-ringing and acerbic rhetoric over the American economy, we could be just one step away from solving it all.”
Five Rules for Pricing Excellence: Getting the Most for Your Services
April 11, 2012 - By: Patrick Lefler
“Pricing is critical, and short-changing your pricing strategy is the fastest way to leave cash on the table—money that will be lost forever and never recovered.”
Twelve Gentle Rules: How a Couple Can Live Together Peacefully When One of Them Is an Entrepreneur
March 21, 2012 - By: Meg Cadoux Hirshberg
“Clearly, when it comes to business-building, some degree of obsession is required—or soon the business won’t be around to obsess about. The problem arises when entrepreneurs try to simultaneously enjoy a thriving family life.”
Innovate or Perish! What’s Your Strategy?
Nov. 2, 2011 - By: Kevin & Jackie Freiberg and Dain Dunston
“It doesn’t matter what industry you are in, someone, somewhere right now is building a product, process or business model designed to kick your butt. If it’s you, then you define the rules by which others must play the game. If it’s NOT you, then you had better get comfortable playing by someone else’s rules.”



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