Manifestos tagged with Design Thinking for the Greater Good


Ding Dong the Witch is Dead! The Fall of Homo Economicus and the Rise of Design Thinking
Sept. 20, 2017 - By: Jeanne Liedtka
“It is hard to think of a more flawed theory that has had as much of an impact on organizational life as that of the ‘rational man’ of neoclassical economics: an unfeeling automaton, driven by analytic assessments of economic utility and the pursuit of self-interest.”

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