Manifestos tagged with Dave Kerpen


Why It Pays to Be Likeable
Jan. 16, 2013 - By: Dave Kerpen
“The speed and ease with which information travels—the good, the bad and the ugly—is faster than ever before, and only accelerating. Today, the brands that succeed aren’t the ones that spend the most money on disruptive advertising—they’re the ones that spend the most money on creating valuable, meaningful products and customer service.”

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