Manifestos tagged with Customer Experience

A Values-Based Culture
Dec. 20, 2017 - By: Robert Spector & breAnne O. Reeves
“If ‘vision’ embodies the head of your organization, and ‘mission’ personifies the heart, then ‘values” symbolize the soul. Every organization can cite its vision and mission statements, but few recognize the existential value of values.”
The Evolution of Customer Experience: From Consistency to Purpose
March 22, 2017 - By: Lior Arussy
“Customer Experience Design has gone through an evolution. To create true customer relevance, companies must raise their aim when designing their experience. Customer experience has a new higher bar: purpose.”
Putting a Signature on Customer Experience
Dec. 7, 2011 - By: Michael T. Kanazawa
"Customer experience needs to be thought of as a strategic agenda item on par with and actually integrated with corporate strategy, managing the brand, and new product development. If you share that vision for your customer experience efforts, here are some strategic tools and ideas to help you do that.”

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