Manifestos tagged with Culture


Before You Open Your Mouth: The Keys to Great Public Speaking
May 6, 2009 - By: Nick Morgan
“Why is most public speaking so awful? Why do we subject our fellow human beings to this form of torture when there are so many better things we could all be doing, like cutting our toenails, baking snickerdoodles, or watching re-runs of The Prisoner? You’re in a ballroom with no windows in some random airport hotel. Th ...
Calling All Corporate Couch Potatoes:
Put Down the Doritos and Get Moving! Or, How Managers Can Succeed in Uncertain Times

April 9, 2009 - By: Jeanne Liedtka
"I am convinced that a good many of the 'survival strategies' that organizations are adopting are just wrong. Tragically wrong. For more than three years, my colleagues and I have been studying a set of managers who successfully grew their businesses in the fac ...
Righteous Anger: “Mad as Hell” at “Greed is Good”
April 9, 2009 - By: Robert J. Bies & Thomas M. Tripp
“It is easy to wallow in the magnitude of the current catastrophe. But to prevent the next catastrophe, we must examine how and why the fall occurred. After all, the best solution is not to pad the ground, but to prevent the slip—more accurately, to prevent the many slips that culminate in the final slip be ...
Built To Fade: The Advent of the Biodegradable Brand
April 9, 2009 - By: John Dumbrille
"I might feel good about myself as I sip on a mouthful of 'green' this or that, but this sanctimoniousness should be seen as more than an innocuous behavioral tic. The diversion of attention into a me-brand-good pseudo experience, the holy grail of brand building, is actually part of the problem. When green brands manage to nurture ...
The Corporate Guy and His Quest for Success
April 9, 2009 - By: Steven Mark Stone
For the first time in history, the lives of hundreds of millions of people around the world are tethered securely to one big honkin' global economic engine. But, do we really want a life strapped to a high octane go-fast engine? Or is it something else entirely that we're after? "The Corporate Guy" takes an honest look ...
Beware the Gender Trap: Marketing to the Twenty-First Century Gender Neutral Consumer
March 12, 2009 - By: Andrea Learned
"If marketers continue to create campaigns based on thinking that 'men always do this' or 'women always do that,' they are going to fall into a gender trap. In this era of the much more diligent shopper, we just can't make assumptions about how gender influences consumer behavior. Those marketers tha ...
Do you Market like Led Zeppelin or The Grateful Dead?
March 12, 2009 - By: David Meerman Scott
"...Measuring success by focusing only on the number of times the mainstream media write or broadcast about you misses the point. If a blogger is spreading your ideas, that's great. If ten people email a link to your information to their networks or post about you on their Facebook page, that's amazing. You're reaching people, ...
Is Progress Possible?
March 12, 2009 - By: Gerald Sindell
"I believe in progress. I believe that our contribution to the progress of civilization is a good measure of how well we have used our lives. Humankind has had writing for about 13,000 years. Books got pretty cheap around 600 years ago when Gutenberg created movable type. The Internet has made access to good ideas almost free for billions of people. So why a ...
On the Road from Dreams to Destiny: There’s a Monster in There!
March 11, 2009 - By: Ricky Minor
“The lessons I present call attention to all the ways we can take control of our destiny, with special emphasis on becoming aware of our actions in situations that we commonly confront in our everyday lives. We face constant choices. Our decisions can move us forward towards our goals or shift us into reverse. So many ...
The Economy Survey
March 5, 2009 - By: ChangeThis Readers
In November of last year, we sent out a survey to gauge the mood of ChangeThis readers and see if you could help provide some solutions and encouragement for ourselves and eachother. After many months of immense change, both in the country as a whole and within our small company, we have finally finished sifting through those responses. We made the following thr ...



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