Manifestos tagged with Culture


10 Lessons Learned in Igniting Word of Mouth Movements
July 9, 2009 - By: Brains On Fire
“It’s official: the word 'campaign' is becoming more and more scarce as it relates to the new world of marketing. And rightly so. People want to be engaged with a company, organization or cause beyond a short-term gimmick. So we’re starting to see the emergence of the term 'movement,' which makes a lot more sense.

Let’s compare the two."

Cracking the Genetic Code: A New Way Forward For Corporations
July 8, 2009 - By: Anne McCrossan
“Synapses are natural, visceral, reactions connecting the soft organs of the body to the central nervous system. They can be trusted to be “on the money,” and most corporate bodies—human or otherwise—are lost without them. Not being in tune with one’s own ecosystem leads to unrewarded, misplaced effort and operat ...
Too Big to Live: Why Letting Banks Fail Is Actually Good For Real People
June 4, 2009 - By: Douglas Rushkoff
“As the financial institutions we have come to rely on appear to topple under their own weight, it's only natural that we rush to support them. These are the banks, investment groups, and insurance firms to which we have outsourced our savings, financing, and investing. They fund our businesses and lend most ...
A Mind for Selling: Brain Science Is Turning Management On Its Head
June 3, 2009 - By: Charles Jacobs
"We don’t have direct knowledge of the physical world; we only have knowledge of our ideas of it. This may seem like just an interesting curiosity until we realize that the world we know is not an objective record of the one that exists outside of us, but the version of it we create according to whatever else is goin ...
Corporate America’s Big Problem: And How to Fix It for Good
June 3, 2009 - By: Christine Arena
“Big business has a serious problem to solve: most people don’t trust it. They haven’t for over a decade, as evidenced by compelling research from firms including Roper, Forrester, Edelman and The Reputation Institute—not to mention the rise of a multi-billion dollar watchdog industry comprised of websites, books, m ...
Creative Elegance: The Power of Incomplete Ideas
May 6, 2009 - By: Matthew E. May
“It is nearly impossible to make it through a typical day without exchanging ideas. Whether deciding on something as simple as a restaurant for a long overdue night out, or as complicated as the design of an entirely new product, we are forever involved in sculpting and selling our creative thought. Conventional wisdom says that to be ...
The Small Revolution
May 6, 2009 - By: Linda Kaplan Thaler & Robin Koval
“When tackling problems, we are often told to think big. We filter out life’s seemingly insignificant details in order to concentrate on the greater issues. After all, big ideas yield big results, or so the assumption goes. Certainly, no one wants to be thought of as the person who 'can’t see the forest for the trees.' But many times, these ...
Ending the Illusion of Control: Let’s Kick This Bad Forecasting Habit
May 6, 2009 - By: Spyros Makridakis, Robin M Hogarth & Anil Gaba
"Many reputable institutions issue regular economic forecasts that are widely cited in the international press. And yet, how accurate are these forecasts? Should we really trust them? […] In this manifesto, we note the dismal historical track record of much if not most econo ...
Who’s Got Your Back: Why You Need the “Lifeline Relationships” that Create Success and Won’t Let You Fail
May 6, 2009 - By: Keith Ferrazzi
“Behind every great leader, at the base of every great tale of success, you will find an indispensable circle of trusted advisors, mentors, and colleagues. These groups come in all forms and sizes and can be found at every level and in nearly all spheres of both professio ...
Destination: Work - Thriving in a Tough Economy by Tapping Into the Discretionary Effort of Your Employees
May 6, 2009 - By: Ross Reck, Ph.D. & Harry Paul
“Has your company’s bottom line taken a serious hit because of today’s lousy economic climate? Has your company tried to fix the situation by undergoing a round or two of layoffs only to see your productivity plummet because of reduced morale and your b ...



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