Manifestos tagged with Culture


The Mistake Manifesto: How Making Mistakes Can Make Us Better
April 6, 2011 - By: Alina Tugend
“Mistake-avoidance creates workplaces where making changes and being creative while risking failure is subsumed by an ethos of mistake-prevention at the cost of daring and innovation.”
Why "Free" Is the Wrong Price for Water—Even If You Live on $1 a Day
April 6, 2011 - By: Charles Fishman
“Free turns out to be exactly the wrong price for water—whether that water is being used by huge global corporations, farmers, ordinary middle-class citizens, or the poorest people living in developing countries.”
How To Fascinate: Why Your Brand Should Do A Shot Of Jägermeister
Feb. 11, 2010 - By: Sally Hogshead
"If you’re under age 45 or so, there’s a good chance that you’ve tried Jägermeister. However the odds are low—quite low—that you actually enjoy the taste. And that’s okay. Few people do. Very, very few. I’ll wager that most of the people who make Jägermeister don’t like the taste of Jägermeister. Yet ...
Found In Translation: The Case for Pictures in Business
Feb. 11, 2010 - By: Dan Roam
“Twenty-five years of helping business leaders around the world develop ideas has taught me three things: 1. There is no more powerful way to come up with a new idea than to draw a simple picture. 2. There is no faster way to develop and test an idea than to draw a simple picture. 3. There is no more effective way to share an idea ...
The Laws of the Econosphere
Feb. 11, 2010 - By: Craig Thomas
“I call the environment in which we live the Econosphere. It is the world created by and governing of human decision making, and it is our home. It provides for us and nurtures us. It reacts to and informs our every interaction and, if we understand it, allows us to optimize the use of our life spans moment by moment. This environment is not, however, one ma ...
The Myth of Overnight Success
Feb. 10, 2010 - By: Barrie Bergman
“Most of us are seduced by the idea of overnight success. We want to believe the myth that success is easy to come by. But success in business takes time, energy and hard work—lots of all three. Personally, I’ve never met an overnight success. I’ve met people who’ve done something well for a long time and were suddenly discovered. Then every ...
The Best Communicator in the World
Feb. 10, 2010 - By: Jon Wortmann
“I hear people every day offer very valid excuses why they don’t try to improve how they communicate. Some people think it’s too hard. Others don’t know where to go for help. The most repeated excuse from people at work and in their personal lives that could be so much happier with some focused, intentional new habits: ‘I don’t have time.’ ...
Brainwashed: Seven Ways to Reinvent Yourself
Jan. 13, 2010 - By: Seth Godin
“Years ago, when you were about four years old, the system set out to persuade you of something that isn’t true. Not just persuade, but drill, practice, reinforce, and yes, brainwash. The mission: to teach you that you’re average. That compliant work is the best way to a reliable living. That creating average stuff for average people ...
The Creativist Manifesto: Consumer or Creativist?
Jan. 13, 2010 - By: Olivia Sprinkel
“I believe that the most significant choice that we can make in today’s society is to be a Consumer or to be a Creativist. […] This default way of being is now so entrenched that 'consumer' is the default label for people. And in terms of public services, which are provided by the taxes that we pay, we are just service user ...
The Need to Remember Our Aging Veterans
Jan. 13, 2010 - By: Andrew Gabriel
"So many of our parents and grandparents have, and unfortunately some still do, sacrifice their innocence as human beings in struggles to defend our very morals and ideals. I believe that it is safe to say that most of us, at some point in our lives, have heard a tale of a soldier fighting for his or her life in a foreign country against an unfam ...



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