Manifestos tagged with Culture


Slow Innovation: A Savour-y Way to Success
Nov. 8, 2007 - By: Derek Cheshire
Using the Slow Food Movement as a metaphor, Derek Cheshire suggests a slow approach to innovation. There is immense pressure to innovate quickly or to rush to market, but does this bargain of speed versus quality really benefit a company? He lauds the goal of creating “an innovative company whose structure and culture are conducive to long-t ...
About Teenage Violence: It’s the Rage
Oct. 3, 2007 - By: Mark Goulston, M.D.
Author and psychiatrist, Mark Goulston, reveals the critical warning signs of a potentially violent teenager. Many people can shrug off insults or irritations, but a combination of biological, psychological and social factors work to create a violent young person. Goulston also offers methods to calm down an angry teen (or anybody) and how t ...
Just 1%: The Power of Microtrends
Sept. 5, 2007 - By: Mark Penn and E. Kinney Zalesne
Just 1% of people can create a new market for business, spark a social movement, or effect a political change. Here, Penn (one of the world’s most highly regarded pollster) and Zalesne (social-change expert) introduce you to this compelling idea of microtrends, and their assertion that the culture is formed by the push and pull of sm ...
The Creation of Conscious Culture through Educational Innovation
Sept. 5, 2007 - By: Michael Strong
Michael Strong has a vision of schools which will promote authentic learning for our youth. He has a vision of creating institutions that model positive behavior. He believes that our society doesn’t provide this guidance early enough to help form the futures of children who are starved for meaning and inspiration. In t ...
Social Media and Social Outcasts
Sept. 5, 2007 - By: Dave Platter
Here, Dave Platter warns of the dangers of the constant connectivity that social media demands. He presents a subtle argument that whatever self-image we create for ourselves as a result of our web popularity is ephemeral. He encourages us to not rely too heavily on how many emails we receive to determine our self-worth. Instead, to disconnect is to remin ...
The Secrets of Market-Driven Leaders: A Pragmatic Approach
Sept. 5, 2007 - By: Craig Stull, Phil Myers, David Meerman Scott
Why does one product succeed while others crash? And why do the second and third products from a successful company almost always fail? The crew at Pragmatic Marketing determined that there are more reasons than features and price when determining the success (or failure) of a product, including ...
The Gobbledygook Manifesto
Aug. 8, 2007 - By: David Meerman Scott
David M. Scott, the author of The New Rules of Marketing and PR, says it best in introducing his manifesto: “Oh jeez, not another flexible, scalable, groundbreaking, industry-standard, cutting-edge product from a market-leading, well positioned company! Ugh. I think I’m gonna puke!” In every company description, on websites, in press releases, in c ...
Dear Bosses
Aug. 8, 2007 - By: Josh Kamler & Axel Albin
Albin and Kamler create some of the freshest material found on the Internet. This letter to bosses says what we can’t all say: we leave our jobs because you, dear boss, have not lived up to our standards, so how about a little effort from your end and we’ll give a little more from ours. This is a great cathartic read, with some colorfully emotive language, tha ...
The Greening of Business: Recent Trends & Remaining Hurdles
July 11, 2007 - By: Andrew Winston
In late 2006, Andrew Winston co-authored Green to Gold, a book detailing what companies must do to ‘go green.’ Here, he writes an original reflection on the recent trends and remaining challenges in the greening of business. ...
When You Absolutely, Positively Should NOT Use Email: A Civilized List
July 11, 2007 - By: David Shipley and Will Schwalbe
For those of us email addicts who can’t quit cold turkey but are increasing stressed by the size of our inbox each morning, Shipley and Schwalbe offer advice for managing our input and output in this engaging manifesto. ...



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