Manifestos tagged with Culture

The New Rules of Viral Marketing: How Word-of-Mouse Spreads Your Ideas for Free
April 9, 2008 - By: David Meerman Scott
“You and I are incredibly lucky. For decades, the only way to spread our ideas was to buy expensive advertising or beg the media to write (or broadcast) about our products and services. But now our organizations have a tremendous opportunity to publish great content online—content that people w ...
A Creative Manifesto: Why the Place You Choose to Live is the Most Important Decision of Your Life
March 7, 2008 - By: Richard Florida
“Increasingly, the place you choose to live will help determine your success in business, in finding a life partner, and in living a fulfilling life. In fact, it may be the most important decision of your life. I believe that we are in the beginnings of a shift as fundamental as the in ...
The Megacommunity Manifesto
March 7, 2008 - By: Mark Gerencser, Reginald Van Lee, Fernando Napolitano, and C
“Public, private, and civil leaders should confront together the problems that none can solve. Leaders everywhere no longer express as much confidence about the future as they once did. When they speak candidly, it often sounds as if they feel trapped in quicksand, unable to move forward easily. The methods ...
The Connection Culture: A New Source of Competitive Advantage
March 7, 2008 - By: Michael Lee Stallard
“I want to share something with you I’ve learned over the last decade of my life that I believe can be as helpful to you as it has been to me. In a nutshell, one of the most powerful and least understood aspects of business is how an emotional connection between management, employees and customers provides a compet ...
An Eater’s Manifesto
Feb. 7, 2008 - By: Michael Pollan
“Eat food. Not too much. Mostly plants. That, more or less, is the short answer to the supposedly incredibly complicated and confusing question of what we humans should eat in order to be maximally healthy. We are entering a postindustrial era of food; for the first time in a generation it is possible to leave behind the Western diet without having also to ...
The Power of Intuition: And Why It's the Biggest Myth in Business Today
Feb. 7, 2008 - By: Kevin J. Clancy and Peter C. Krieg
“What is it about going through life, making decisions flying by the seat of our pants, without a plan to get to a clear destination that has us all so captivated? To have the confidence to strike out on your own—research and professional opinion be damned—and take a stand, make a choice, ...
Indexing a Career: A Career Path in Pictures
Feb. 6, 2008 - By: Jessica Hagy
Jessica Hagy has a unique and irreverent sense of humor, and has the ability to capture complex realities in a 3” by 5” frame. Here she has organized a series of twenty index cards she has created throughout the years, plotting the trajectory of an imagined, but possibly recognizable, career path. ...
Innovation: More than a New Year’s Resolution
Dec. 13, 2007 - By: Nate Burgos
Disasters create change. They particularly defined 2005, from the Asian Tsunami to Hurricane Katrina, provoking a drive for innovation, whose essential value is betterment. This manifesto aims to frame some essential truths that contribute to the quality of not only things, but also people and places. Disasters displace, but what is never di ...
The Hard Reality of Semiglobalization…And How to Profit From It
Nov. 15, 2007 - By: Pankaj Ghemawat
Pankaj Ghemawat disagrees that the world is flat, instead asserts that “the complex world of semiglobalization offers a far richer palette of business opportunities than a simple “borderless” world of uniformity and ubiquity.” Here, he offers an antidote by addressing what still matters: distance and difference. ...
Change the Way You Change the World
Nov. 8, 2007 - By: Leslie Crutchfield & Heather Grant McLeod
Using Habitat for Humanity as a dynamic example, authors of Forces for Good, Crutchfield and Grant, present this manifesto on what high-impact nonprofits do to achieve wide-scale social change. These methods are insightful for all organizations, including for-profits and individuals. You may just want to pick up a hammer an ...

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