Manifestos tagged with Culture


Just 1%: The Power of Microtrends
Sept. 5, 2007 - By: Mark Penn and E. Kinney Zalesne
Just 1% of people can create a new market for business, spark a social movement, or effect a political change. Here, Penn (one of the world’s most highly regarded pollster) and Zalesne (social-change expert) introduce you to this compelling idea of microtrends, and their assertion that the culture is formed by the push and pull of sm ...
The Creation of Conscious Culture through Educational Innovation
Sept. 5, 2007 - By: Michael Strong
Michael Strong has a vision of schools which will promote authentic learning for our youth. He has a vision of creating institutions that model positive behavior. He believes that our society doesn’t provide this guidance early enough to help form the futures of children who are starved for meaning and inspiration. In t ...
Social Media and Social Outcasts
Sept. 5, 2007 - By: Dave Platter
Here, Dave Platter warns of the dangers of the constant connectivity that social media demands. He presents a subtle argument that whatever self-image we create for ourselves as a result of our web popularity is ephemeral. He encourages us to not rely too heavily on how many emails we receive to determine our self-worth. Instead, to disconnect is to remin ...
The Secrets of Market-Driven Leaders: A Pragmatic Approach
Sept. 5, 2007 - By: Craig Stull, Phil Myers, David Meerman Scott
Why does one product succeed while others crash? And why do the second and third products from a successful company almost always fail? The crew at Pragmatic Marketing determined that there are more reasons than features and price when determining the success (or failure) of a product, including ...
The Gobbledygook Manifesto
Aug. 8, 2007 - By: David Meerman Scott
David M. Scott, the author of The New Rules of Marketing and PR, says it best in introducing his manifesto: “Oh jeez, not another flexible, scalable, groundbreaking, industry-standard, cutting-edge product from a market-leading, well positioned company! Ugh. I think I’m gonna puke!” In every company description, on websites, in press releases, in c ...
Dear Bosses
Aug. 8, 2007 - By: Josh Kamler & Axel Albin
Albin and Kamler create some of the freshest material found on the Internet. This letter to bosses says what we can’t all say: we leave our jobs because you, dear boss, have not lived up to our standards, so how about a little effort from your end and we’ll give a little more from ours. This is a great cathartic read, with some colorfully emotive language, tha ...
The Greening of Business: Recent Trends & Remaining Hurdles
July 11, 2007 - By: Andrew Winston
In late 2006, Andrew Winston co-authored Green to Gold, a book detailing what companies must do to ‘go green.’ Here, he writes an original reflection on the recent trends and remaining challenges in the greening of business. ...
When You Absolutely, Positively Should NOT Use Email: A Civilized List
July 11, 2007 - By: David Shipley and Will Schwalbe
For those of us email addicts who can’t quit cold turkey but are increasing stressed by the size of our inbox each morning, Shipley and Schwalbe offer advice for managing our input and output in this engaging manifesto. ...
The Happy at Work Manifesto
July 11, 2007 - By: Alexander Kjerulf
Much of what happens to us in life is beyond our control, but Kjerulf tells us that being happy at work is a choice. His message is simple, yet inspiring: When you decide to take steps toward being happy, you can be. ...
Dramatic Impact: The Effect of “The Silent Revolution”
July 11, 2007 - By: ChangeThis Readers
We asked you, our ChangeThis readers, to submit brief manifestos of 250 words to describe the impact of “The Silent Revolution” as defined in Elizabeth Haas Edelsheim’s earlier manifesto on the continuing influence of Peter Drucker on business. ...



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