Manifestos tagged with Culture


Beware the Gender Trap: Marketing to the Twenty-First Century Gender Neutral Consumer
March 12, 2009 - By: Andrea Learned
"If marketers continue to create campaigns based on thinking that 'men always do this' or 'women always do that,' they are going to fall into a gender trap. In this era of the much more diligent shopper, we just can't make assumptions about how gender influences consumer behavior. Those marketers tha ...
Do you Market like Led Zeppelin or The Grateful Dead?
March 12, 2009 - By: David Meerman Scott
"...Measuring success by focusing only on the number of times the mainstream media write or broadcast about you misses the point. If a blogger is spreading your ideas, that's great. If ten people email a link to your information to their networks or post about you on their Facebook page, that's amazing. You're reaching people, ...
Is Progress Possible?
March 12, 2009 - By: Gerald Sindell
"I believe in progress. I believe that our contribution to the progress of civilization is a good measure of how well we have used our lives. Humankind has had writing for about 13,000 years. Books got pretty cheap around 600 years ago when Gutenberg created movable type. The Internet has made access to good ideas almost free for billions of people. So why a ...
On the Road from Dreams to Destiny: There’s a Monster in There!
March 11, 2009 - By: Ricky Minor
“The lessons I present call attention to all the ways we can take control of our destiny, with special emphasis on becoming aware of our actions in situations that we commonly confront in our everyday lives. We face constant choices. Our decisions can move us forward towards our goals or shift us into reverse. So many ...
The Economy Survey
March 5, 2009 - By: ChangeThis Readers
In November of last year, we sent out a survey to gauge the mood of ChangeThis readers and see if you could help provide some solutions and encouragement for ourselves and eachother. After many months of immense change, both in the country as a whole and within our small company, we have finally finished sifting through those responses. We made the following thr ...
Stories, Storytelling, Story-Selling in Business
Feb. 12, 2009 - By: Tom Nies
"Good stories fascinate us all. They always have. They always will. At this moment in our nation’s history, we are seeing two epic stories evolving—in terms of our new President, and in the state of our economy. The story of Obama many believe is epic, and certainly the story of our nation’s recession and economic downfall is also a bu ...
A World Without Surprise
Feb. 12, 2009 - By: Andy Nulman
"The ChangeThis instructions read: 'If you have a book… please use it only as a jumping-off point from which to isolate a particularly intriguing idea.' Well, I have a book. It’s called Pow! Right Between The Eyes! And its particularly intriguing idea opens mouths, pops eyes and, may I say, whups ass. While potent and influential, it is also the most bullyi ...
Self, and Importance. A Call to Reflection and Action
Feb. 12, 2009 - By: Scott Ballum
"When we align ourselves with the opinions of others without examination, we are robbing ourselves of the opportunity to analyze our own preferences and desires, to determine our own solutions. We miss the chance to review the criteria others are utilizing, to question their biases and seek our own inspiration. In stunting the develo ...
The Other Climate Crisis
Jan. 15, 2009 - By: Ken Robinson Ph.D.
“One climate crisis is probably enough for you right now. I think there is another one. This one is just as urgent as and has implications just as far-reaching as the crisis we’re seeing in the natural world. This isn’t a crisis of natural resources. It is a crisis of human resources. I think of this as the other climate crisis. […] The fact is, ...
This is Your Buyology
Jan. 15, 2009 - By: Martin Lindstrom
“I have spent years talking with brand fans; from obsessed Harley Davidson riders to young Japanese Hello Kitty admirers (one of whom, incidentally, owns more than 12,000 pieces of Hello Kitty merchandise), to devoted Irish Guinness beer drinkers. I’ve, time after time, been struck by the apparent parallels between the power of religion and of brands over fo ...



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