Manifestos tagged with Business


How Your Biases Make You Blind
April 16, 2014 - By: Faisal Hoque & Drake Baer
“If a company is homogenous in form, it leads to a lack of understanding of what value the customer wants. That misunderstanding is the seed of disruption, for the gap between the value you think your customers want and the value your customers actually want is precisely the space where a competitor can replace you.”
The Brevity Mandate
March 12, 2014 - By: Joseph McCormack
“The business world today is full of information overload and there is not enough time to sift through it. If you cannot capture people’s attention and deliver your message with brevity, you’ll lose them. Getting to the point is a non-negotiable standard. The reasons why are plentiful.”
A Manifesto for the Corporate Idealist
March 12, 2014 - By: Christine Bader
“We are Corporate Idealists. ... Are we delusional or realistic? Are we changing the way that business is done or tinkering at the margins? Terrified of the risks or excited by the opportunities? Is our love of big business justified or misguided? Yes. This is our manifesto.”
The Smart People Manifesto: How to Get Our Nation’s Top Graduates to Build Things
March 12, 2014 - By: Andrew Yang
“Our smart people are doing the wrong things. If we can get them to do the right things it will transform the country. We need more jobs, new enterprises and a resurgent culture of innovation in the U.S. The question is—how can we encourage our top people to take risks and build new things?”
A Brand-Builder’s Guide to the Universe: 17 Ways to Build a Great Brand Today
Feb. 19, 2014 - By: Denise Lee Yohn
“Companies with great brands conceive of their brands as complete strategic platforms. They identify the key values and attributes that define their brands and then use them to fuel, align, and guide everything they do.”
Four Forces for Economic Dominance to Unleash the Second American Century
Feb. 19, 2014 - By: Joel Kurtzman
“The United States is about to enter a period of prolonged economic growth, filled with opportunity. It’s not the emerging market countries that will power the world into the next economic era. It’s the United States.”
The DO! Manifesto: The Pursuit of Xceptional Execution
Jan. 29, 2014 - By: Kevin Kelly
“What if I told you many successful entrepreneurs didn’t start with a compelling vision or indeed a workable business plan? Guess what: That’s true. ... Xceptional execution is about taking a relatively simple idea from brainstorm to breakout hit.”
Trust Trends 2014: An Executive Brief on How to Gain the Ultimate Competitive Advantage from Key Opportunities Embedded in the Year’s Trends
Jan. 29, 2014 - By: David Horsager & Reid Velo
“Stories of distrust are overflowing from the news. Worse yet, leaders are leaving our world vulnerable. The trust crisis appears to be an inescapable cycle, but we believe there is hope.”
What? Your Organization Doesn't Have a Constitution?
Dec. 20, 2013 - By: S Chris Edmonds
“Understanding the need for an effective culture is one thing. Creating and managing that culture is another. How does one go about creating something that, on one hand, is so important, but, on the other hand, seems so amorphous? Through the creation of an organizational constitution.”
Business in Blue Jeans: A Manifesto on How to Have a Successful Business on Your Own Terms, in Your Own Style
Dec. 20, 2013 - By: Susan Baroncini-Moe
“Comparing yourself to other people is always a losing game ... Where you stand relative to other people isn’t nearly as important as where you stand relative to where you could be standing if you realized your full potential.”



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