Manifestos tagged with Business


The Word on Word of Mouth
Nov. 2, 2004 - By: Dave Balter
There's a reason the subservient chicken didn't increase Chicken nugget sales, why the Segway (a.k.a "IT", a.k.a. "Ginger") hasn't changed the world despite drool-worthy P.R., and why Richard Branson descended a New York City skyscraper in a nude suit. And it all comes down to the distinctions among Viral, Buzz, and Word of Mouth marketing. Read this primer from ...
Off-Shoring
Nov. 2, 2004 - By: Tom Peters
Tom Peters, uber business guru, lays down 20 hard truths about outsourcing. Whether you like it or not, out-sourcing is here to stay. Ignore Tom's words at your peril. ...
The Talent Myth
Oct. 19, 2004 - By: Malcolm Gladwell
When Malcolm Gladwell wrote "The Tipping Point", he had a sensation on his hands. Called "one of those rare books that changes the way you think about, well, everything" it quickly climbed the charts to become a bestseller. Now Malcolm writes a manifesto for ChangeThis on the seemingly paradoxical truth that talent is not a firm's greatest asset. Download to fi ...
Seven Moral Arguments for Free Trade
Oct. 19, 2004 - By: Daniel T. Griswold
Though it's easy to make politically-charged claims for or against free trade, Griswold takes a different tact. He shows us, in seven clear points, why free trade is the right thing to do from a moral standpoint. Download this one for a thought-provoking exploration of this volatile issue. You may find yourself swayed. ...
The CEO of the 21st Century
Oct. 19, 2004 - By: Mark Goulston
Judgement. Integrity. Character. Courage. These are the four things every CEO needs to be successful today, according to Mark Goulston. Read his manifesto on leadership to find out why these four attributes are so important, and examples of what can happen when they're ignored. ...
Global Guru: Guru Shaking Things Up. Making Things Happen.
Oct. 19, 2004 - By: Laurel Delaney
Never in the history of the world has the entrepreneurial and small business spirit — the spirit of adventure — been more alive or in a more favorable position to reach out to the world for business. The fight-for-your-life attitude caused by extremely uncertain times, along with the explosive growth of the Internet, has leveled the playing field and emancipated the entrepreneurial and small business process. There is no end in sight, but instead, a beginning to realizing the world is your market.
Financial Fitness for Entrepreneurs
Oct. 5, 2004 - By: Brad Feld
Thinking of starting a business? Already have one? Brad Feld, a well-respected venture capitalist and Managing Directory at Mobius Venture Capital lays out the fundamental financial tenets that all entrepreneurs should know by heart. ...
Success & Motivation: from Joe Schmo to The Benefactor
Oct. 5, 2004 - By: Mark Cuban
Self-made billionaires don't come around too often. Self-made billionaires who still enjoy watching basketball and having a beer with friends are even rarer. Recounting his story from his days as a twenty-four year-old living with five friends in a three-bedroom house, to getting his first job, to starting his first business, Mark demo ...
Digital Rights Management
Sept. 21, 2004 - By: Cory Doctorow
"DRM punishes honest people!" ... "Without DRM, people will steal and artists won't get paid!" ... Usage of Digital Rights Management (DRM) has been hotly debated since a college student threatened to put an entire industry out of business with a little application he built in his spare time, Napster. In this transcript of a speech he gave at Microsoft's ...
Guerrilla Marketing
Sept. 21, 2004 - By: Jay Conrad Levinson
The Guerrilla Marketing Guru, Jay Conrad Levinson, serves up 93 (yes, 93) examples of unusual, quirky, and downright effective ways you can catch people's attention. Marketing your business or yourself doesn't have to boring, and if you're a guerrilla marketer, it better not be! You're guaranteed to leave this one with some ideas of your own. ...



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