Manifestos tagged with Business


Quit Managing Your Time… and Start Managing Your Attention
Aug. 12, 2009 - By: Lee J. Colan & David Cottrell
“The myth of time management never dies. Many people enroll in 'time management' classes and learn techniques like making to-do lists. That’s fine. Lists can be useful, even satisfying. It’s great to experience that rush—Ahhhh!—as we check something off the list. However, by the end of the day, or the ...
Your Butt’s in the Wrong Seat: A Manifesto for Public Transportation
Aug. 12, 2009 - By: Ryan Barton
“It’s not sexy. It’s not tracking as a Twitter trend. And it’s not a YouTube sensation. In fact, by current reputation, it’s dirty, it (sometimes) smells, it forces you to interact with people you don’t know, it’s slow, and inconvenient. But it shouldn’t be. Or at least, it shouldn’t be positi ...
Habitudes in the Classroom: Teaching the Habits and Attitudes Our Students Need in the 21st Century
Aug. 12, 2009 - By: Angela Maiers
“Education shouldn’t be about adding more to our lists of HAVE’s, DO’s , and BE’s, but rather thinking outside the lines, intentionally about the BE’s, DO’s, and HAVE’s that matter most. The 21st century world needs learners to BE critical, BE creative, and BE strategic. ...
Design for the Other 90%
Aug. 12, 2009 - By: Paul Polak
“Ninety percent of the world’s designers spend all their time working on solutions to the problems of the richest 10 percent of the world’s customers. A revolution in design is needed to reverse this silly ratio and reach the other 90 percent. In my book, Out of Poverty, I talk about how this can be done. I pull stories from some of the 17 million people ...
The Hub Mentality: Shifting From Business Transactions To Community Interaction
July 9, 2009 - By: Stephen Palmer & Carl Woolston
“It’s becoming increasingly difficult to catch the eyes of the consumer. Once you have them you have to keep them. Technology has transformed relationships between businesses and customers. Now, your job isn’t just to transact sales. Your job is to cultivate trust, build community, and ...
10 Lessons Learned in Igniting Word of Mouth Movements
July 9, 2009 - By: Brains On Fire
“It’s official: the word 'campaign' is becoming more and more scarce as it relates to the new world of marketing. And rightly so. People want to be engaged with a company, organization or cause beyond a short-term gimmick. So we’re starting to see the emergence of the term 'movement,' which makes a lot more sense.

Let’s compare the two."

Cracking the Genetic Code: A New Way Forward For Corporations
July 8, 2009 - By: Anne McCrossan
“Synapses are natural, visceral, reactions connecting the soft organs of the body to the central nervous system. They can be trusted to be “on the money,” and most corporate bodies—human or otherwise—are lost without them. Not being in tune with one’s own ecosystem leads to unrewarded, misplaced effort and operat ...
Flow, Flee or Fight: Declare Yourself For Change In Your Organization
July 8, 2009 - By: Nevin Danielson
“It’s time for a shake-up. This one won’t happen because your boss decides it’s time. It will happen because you and your peers decide it’s time. Rather than relying on organizations to see what's in their long-term best interest, individuals are in a better position to instigate change. It will feel uncom ...
Deliver the “Wow!” to Make More Money
July 8, 2009 - By: Glory Borgeson
“In this day and age, it is not enough to have a system in place for dealing with customers’ issues promptly and smoothly. Now, you need a strategy with built-in extras, benefits that are above and beyond what the public expects from you and your business. These extras have to be planned into your regular, day-to-day commerce because you ca ...
Too Big to Live: Why Letting Banks Fail Is Actually Good For Real People
June 4, 2009 - By: Douglas Rushkoff
“As the financial institutions we have come to rely on appear to topple under their own weight, it's only natural that we rush to support them. These are the banks, investment groups, and insurance firms to which we have outsourced our savings, financing, and investing. They fund our businesses and lend most ...



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