Manifestos tagged with Business


The Upstarts Are Here!: What Can You Possibly Learn from Entrepreneurs in Their Twenties? Plenty.
Nov. 12, 2009 - By: Donna Fenn
“We’re smack in the middle of ‘perfect storm’ conditions for young entrepreneurs, which means that if you haven’t already noticed that the CEO down the road may look more comfortable at the local skate park than in a board room, you will soon. And if you have noticed the trend, you m ...
Meaningful Digital Strategy: The Next Evolution of Marketing
Nov. 12, 2009 - By: Bob Gilbreath
"Four years ago, I grew frustrated with the lack of brand investment in digital marketing and set out to understand the fundamental reasons why this promising new space was still only attracting a small sliver of marketers’ multi-million-dollar budgets. I discovered that the issue was bigger than tiny click-thru rates and c ...
Social Response Capitalism: Today and Tomorrow
Nov. 12, 2009 - By: Bruce Piasecki
"I believe we need something no less than a new kind of leader. Most social commentators today, from Sarah Palin to Barack Obama, note that we need leaders we can trust, leaders who can compete on price, quality and social needs—from avian and swine flu, to new forms of energy, and better cars, computers and homes. We need to combine the ...
The Freak Factory: Making Employees Better by Helping Them Get Worse
Nov. 12, 2009 - By: David Rendall
"If conventional approaches aren’t working, then what should we do? Instead of attacking people’s weaknesses, we need to find the strength that is hidden inside their apparently negative characteristics. It is time to stop trying to create well-rounded and balanced employees. We need employees that are unbalanced. ...
Healthcare Reform: It’s Our Debate, Too
Nov. 12, 2009 - By: Zane Safrit
“We need our help. Together. Together we can create a healthcare system that could in all honesty earn the title 'Best healthcare in the world.' But right now, our current healthcare system is on life-support. We pay to sustain its life-support, in big ways and in small, with expensive health insurance premiums or expensive emergency room vis ...
How to Be Positive … When Things Suck
Nov. 12, 2009 - By: Kathrien Ahn
"Sometimes life comes up from behind you and kicks you in the ass, which is how it tells you that you’re supposed to be moving in an entirely different direction. Maybe you’re fighting a losing battle in a relationship or career. Maybe you’ve neglected your health, and its coming back to haunt you. Whatever it is, we’re all born with talent ...
Moving Beyond “Short-termism”
Oct. 15, 2009 - By: Bill George
“In the summer of 2008, Lehman Brothers and AIG were renowned power-players and titans of finance. They were innovative, profitable… nearly untouchable. Now, they are insolvent. These are just two in a long line of now-clichéd Wall Street stories: successful company—under pressure to earn bigger profits faster—succumbs to appeal of short-te ...
Borrowing Brilliance: And Other Oxymorons
Oct. 15, 2009 - By: David Kord Murray
"... As I go out into the world and teach people about creative thought, I’m often asked by managers 'how to' apply this in an organization. They want me to talk about 'corporate creativity' and 'innovation management' and at first blush, to me, 'corporate creativity' seems like a [George] Carlinesque oxymoron. It seems like two words that ...
Sustainability, The Complete Concept: Environment, Healthcare, and Economy
Oct. 15, 2009 - By: Hunter Lewis
"Most of us would agree that the principal difference between children and real adults is that the latter look ahead, consider consequences, act responsibly and sustainably. Sustainability is not, however, just the essence of maturity. It is also the essence of morality.[...]Whether one looks at our ailing planet, ...
Decide to Say Sorry: The “Peace Process” for Growing Your Business
Oct. 15, 2009 - By: Jeanne Bliss
“How you apologize is your humanity litmus test. Let’s face it, at some point; your business will suffer a failure that disappoints customers. How your company reacts, explains, removes the pain, and takes accountability for actions signals how you think about customers, and the collective heart of your organizati ...



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