Manifestos tagged with Business


The Business Genome Approach: Finding Your Next Competitive Advantage
Dec. 7, 2011 - By: Andrea Kates
"You have the wrong tools. And you use them the wrong way. It isn’t your fault. You were taught, as we all were, to make forecast models out of past results. ... But, now, the rules have changed: our game plans have gone public, and whoever knows what the customer will do next wins.”
Leading Transformation and Captivating Communities
Dec. 7, 2011 - By: Brian Solis
“At the center of any revolution is the burning desire to bring about change. But it always comes down to people, shared experiences, and a common ambition. And it is people who need one another for leadership, support, and inspiration. What’s missing from the equation is your vision and leadership.”
The Promise of Entrepreneurship
Dec. 7, 2011 - By: Adelaide Lancaster
“We are made to believe that when it comes to business success, bigger is always better. In our super-sized, consumption-oriented culture, not even small business is exempt from the pressure to grow for growth’s sake. ... There is an alternative that is both rewarding and attainable—it just requires rethinking things a bit.”
Innovate or Perish! What’s Your Strategy?
Nov. 2, 2011 - By: Kevin & Jackie Freiberg and Dain Dunston
“It doesn’t matter what industry you are in, someone, somewhere right now is building a product, process or business model designed to kick your butt. If it’s you, then you define the rules by which others must play the game. If it’s NOT you, then you had better get comfortable playing by someone else’s rules.”
Reinventing the Wheel: Creating Lifetime Customers
Oct. 5, 2011 - By: Chris Zane
“Creating lifetime customers requires that you offer every customer or potential customer more service than they consider reasonable.”
How Unplanning Your Business Can Make It Happen Faster
Oct. 5, 2011 - By: Ian Sanders & David Sloly
“The problem with writing a fixed plan is that you can get stuck in amber mode. You get so bogged down with hypotheticals, financial modeling and revenue projections that your cool business idea gets stuck in a spreadsheet and the light never goes green.”
Lessons from S&P Recession Survivors
Aug. 3, 2011 - By: Larry Mallak
“Investors have heard many decry the decade of the 2000s as the ‘lost decade.’ A dollar invested in the S&P 500 on the first trading day of 1999 saw it worth just 65 cents a decade later. This “underperformance” is seen by many as a failure of the U.S. economic engine. If we look at the Top 20 performers of the S&P 500 during that same time period, we see a vastly different story.”
Why "Free" Is the Wrong Price for Water—Even If You Live on $1 a Day
April 6, 2011 - By: Charles Fishman
“Free turns out to be exactly the wrong price for water—whether that water is being used by huge global corporations, farmers, ordinary middle-class citizens, or the poorest people living in developing countries.”
The RARE Manifesto: How Building Better Relationships with Your People and Your Customers Can Deliver Sustainable Growth
Jan. 19, 2011 - By: Adrian Swinscoe
“What if we lived in a world where all companies took care of their existing customers with as much effort as they pursued new customers?”
Forget Cinderella, Find Fred Astaire
Nov. 3, 2010 - By: Avivah Wittenberg-Cox
“Most companies would like to become more gender balanced at all levels, with women and men dancing together in a smooth and natural way. They have been trying for decades to attract, retain and promote more women. [...] But nobody ever bothered checking if the prince can actually dance.”



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