Manifestos tagged with Brands


Make People Love Your Brand Instantly: The Powerful Attraction of Love-At-First-Sight Names
Feb. 17, 2016 - By: Alexandra Watkins
“Most firms fear that if their name is unconventional, they won’t be taken seriously. But a clever business name is your welcome mat. It suggests, ‘We’re lots of fun and you’re going to love working with us!’”
Bridge the Generational Divide and Build Sustainable Innovation
Jan. 27, 2016 - By: Robert F. Brands
“The U.S. business community is facing a war of intelligence attrition. Fortune 500s will see countless experienced knowledge workers walk out the door over the next two decades. … For even those companies that thrive on innovation, the numbers are daunting—and demand action.”
A Brand-Builder’s Guide to the Universe: 17 Ways to Build a Great Brand Today
Feb. 19, 2014 - By: Denise Lee Yohn
“Companies with great brands conceive of their brands as complete strategic platforms. They identify the key values and attributes that define their brands and then use them to fuel, align, and guide everything they do.”

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