Manifestos tagged with


The Caring Mandate
July 23, 2014 - By: Carol Sanford
“It is very common to hear sales and marketing leaders talk about ‘relationship.’ ... We have to go toward something deeper and more at the core of relationship. I call it the Essence-to-Essence connection. Something in us connects with something outside of us, at a core level, and meaningful magic happens.”
The Digital Marketer’s Manifesto
July 23, 2014 - By: Lisa Leslie Henderson & Larry Weber
“To succeed in a customer-centric world, we must truly see our customers. Not stalk them, but understand them. ... Indeed, the ability to see—to know where to look, to decode meaning from a glut of information and interactions, and reflect that understanding in our customer experience—is today’s primary source of competitive advantage.”
Gravy Train or Train Wreck? Which Leadership Train Are You On?
July 23, 2014 - By: Kirk Dando
“All leaders are conductors, steering their corporate ‘trains’ onward, upward and ever forward with knowledge, experience, confidence and enthusiasm—and, above all else, passion and a sure and steady hand. So ... exactly what kind of train are you running here?”
The Four Faces of Change: A Tool for Change Readiness
July 23, 2014 - By: Kevin Allen
“I don’t believe much in change ‘management.’ That suggests we have the power to change forces much greater that we are. I do very much believe in change readiness—preparing yourself and your team for the opportunities that change affords.”
The Road (to Reinvention) Is Calling
July 23, 2014 - By: Josh Linkner
“Companies, communities, and individuals fall for many reasons, but one of the most common—and easily avoidable—is the failure to reinvent. Those who feel the most secure in the status quo are in fact the most vulnerable. ... The disruption of ongoing innovation eventually topples any organization that fails to keep moving—to reinvent.”
The Most Important Company In the World: Intel, Moore’s Law, and the Heartbeat of Civilization
July 23, 2014 - By: Michael S. Malone
“We now live differently, learn differently, communicate differently, an ultimately, think differently. … We have internalized Moore’s Law. Its beat is now our heartbeat; its pace of change is now the heartbeat of civilization.”
Against the Odds: Startups that Make It
June 11, 2014 - By: Derek Lidow
“It is one of our saddest economic statistics: More than half small businesses fail within a few years of startup. ... I think that the solution is deceptively simple: entrepreneurs should stop thinking so much about the idea behind the business and focus instead on how to lead it.”
How to Unlock Employee Ideas to Power Your Organization
June 11, 2014 - By: Alan G. Robinson & Dean M. Schroeder
“It is time to change the way we run our organizations. Today, a growing number of organizations are becoming very good at promoting front-line ideas, and as a result are reaching extraordinary levels of performance.”
The Nature of Investing
June 11, 2014 - By: Katherine Collins
“We are all investors. We invest our time, our energy, our money. We invest every single day, as citizens, as consumers, as businesspeople. […] We need to reengage with investing in its essential, connected form—to reintegrate our professions with the real world, instead of the world on the screen. But how?”
Seven Steps to World Domination
June 11, 2014 - By: Lori Ann LaRocco
“You don't have to be a billionaire in order to be at the top of your game. In fact, you have more in common with the world’s most successful business leaders than you may think—you are probably already using some of the strategies they use without being aware of it.”



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