Manifestos tagged with


How to Turn Your Dreams into Reality—with the Stroke of a Pen
Sept. 14, 2016 - By: Nora Herting & Heather Willems
“Turning a great idea into something that will actually earn you a living can be intimidating. … It turns out there is a first step you can take to start to make your big ideas and dreams come true: You can pick up your pen and start drawing.”
How to Start Up Your Brand: Develop a Minimum Viable Brand
Sept. 14, 2016 - By: Denise Lee Yohn
“Many startups get derailed because they don't get their brand right. To avoid this fate, you need to develop a Minimum Viable Brand (MVB). As an alternative to a complete strategic brand platform or simply a shell of a brand, a MVB provides you the perfect balance of structure and flexibility.”
SIMPLY BRILLIANT: 8 Questions to Help You Do Ordinary Things in Extraordinary Ways
Sept. 14, 2016 - By: William C. Taylor
“The thrill of breakthrough creativity and breakaway performance doesn’t just belong to the youngest companies with the most cutting-edge technology or the most radical business strategies.”
Turning Points: The Key to Success and Accomplishment in Life
Sept. 14, 2016 - By: Bernie Swain
“It’s the turning point in your life—a subtle or stark shift set in motion by a person, event, or epiphany that has sent you down a different path and in the process has transformed what you were into what you have now become.”
The Career Benefits of Writing Without Bullshit
Sept. 14, 2016 - By: Josh Bernoff
“Clarity. Boldness. We say that we value these qualities in communication at work. So why is nearly everything we read so full of bullshit? After 35 years of reading and writing for work, I decided to determine what causes bullshit, and how we can all learn to write without it.”
How to Make Things Happen When You’re Not the CEO
Sept. 14, 2016 - By: Thomas Barta and Patrick Barwise
“Great ideas achieve nothing unless they’re executed. But as a technical expert, a manager, or even a senior leader, you have no formal power to make anything happen beyond your own team. What do you do?”
Leadership Lessons from Poetry and Prose
Aug. 10, 2016 - By: Bob Vanourek
“The poets and great authors of history have left us a treasury of leadership insights. Why not plumb the wisdom of the masters of literature and other inspirational leaders to discover effective and timeless leadership principles?”
It’s Your Turn
Aug. 10, 2016 - By: Jill Griffin
“New research says that having women on boards changes the way decisions are made, and it changes it for the better. Women should be on boards, and they are needed there. That pressure is also opening previously closed doors to allow more women on boards.”
Advertising Isn’t Dead, It’s Just Woefully Overfunded
Aug. 10, 2016 - By: Chris Kneeland
"All is not well in ad-land. An awakening of sorts is happening amongst enlightened brand leaders who are starting to ask a different question. Rather than debate the viability of the craft, many are now wondering, “How little advertising can my brand get away with?”
Why a Business Education? A Business School Dean’s Manifesto
Aug. 10, 2016 - By: Jim Dewald
“I was surprised and pleased to see in the very first survey that the number one reason why students choose a business school education was that they wanted to make a difference in the world.”



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