Manifestos tagged with

Getting One Second Ahead: 5 Mantras for Mindful Leadership
Nov. 11, 2015 - By: Rasmus Hougaard, with Jacqueline Carter & Gillian Coutts
“As leaders, you need to be able to rapidly sift through an overload of information and multiple distractions. […] If managing our attention is at the root of the problem, then training the attentional muscle is the key to addressing it.”
Success. Now What?
Nov. 11, 2015 - By: Bob Buford
“Every day, men and women who have achieved great things both personally and professionally and reached the very top of the ladder are being put out to pasture to rarely, if ever again, use the significant gifts and talents that helped them for the first 50 or so years of their lives. I would suggest that it doesn’t have to be that way.”
It's the Experience, Stupid!
Nov. 11, 2015 - By: Denise Lee Yohn
“Experience is the frontier on which companies compete and win today. Businesses are designing and differentiating their offerings to appeal to the buyers of experiences—or, at least, they should be. That’s because, when it comes to value creation, the more things change, the more they stay the same.”
Bringing HR to the C-Suite: How Human Resources Can Create Value and Drive Performance
Nov. 11, 2015 - By: Carol E. M. Anderson
“I have spent my career as one of those HR professionals who have to cajole operational leaders into doing ‘HR work.’ I’ve fought the resistance, and I’ve learned a lot along the way. I’ve learned that this can’t be ‘HR work’—it’s leadership, plain and simple.”
How Fanatical Fans Create the Bedrock for a Successful Brand
Nov. 11, 2015 - By: Michael Silverstein, Dylan Bolden, Rune Jacobsen, Rohan Sajdeh
“Your most loyal customers set the stage for continuous growth. If you listen to them, they can help you define how far afield you can extend. If you forsake them at any point, they can, like jilted lovers, go from being fanatical fans to fanatical detractors.”
The New Consumer Manifesto: Why Old is New, and Young is Old News
Nov. 11, 2015 - By: Lori K. Bitter
“Madison Avenue became obsessed with the 78 million 'baby boom' kids. But at some point the brilliance of targeting a huge demographic, with money to spend, and a self-image to support, turned into an outright obsession with youth. When the baby boom generation hit 50, the affair was over.”
Why Social Media Doesn’t Create Social Intelligence
Oct. 14, 2015 - By: Jeremie Kubicek
“Social media doesn’t create social intelligence. In fact, the more socially connected we are virtually online, the greater the risk of creating social dysfunction in our actual lives.”
A Big Idea: Big Ideas Don’t Work (A Manifesto for Thinking Small)
Oct. 14, 2015 - By: Craig Wilson
“Big marketing ideas don’t work. Principled, character driven decision-making does. It’s what drives long-term sustainable customer relationships."
Organizational Sabotage: How to Spot It, and How to Stop It
Oct. 14, 2015 - By: Robert M. Galford, Bob Frisch & Cary Greene
“Someone is sabotaging your organization. Not deliberately. But that doesn’t matter. The damage that this person is causing is just as bad, and maybe even worse, than it would be if he or she planned it.”
Future You: The Owner’s Manual
Oct. 14, 2015 - By: Bill Jensen
“Rather than add to all the hyperventilating about the coming disruptions that will radically impact how you live, work, and play, the most helpful Future You Owner’s Manual must focus on the choices you will face and how you make those choices.”

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