Manifestos tagged with


Debunking the Myths, Lies, and Misconceptions of Word of Mouth Marketing
Nov. 12, 2014 - By: Ted Wright
“If you have ever tried to discuss word-of-mouth marketing, you’ve likely confronted the many myths and misconceptions that surround it. I’ve heard every single one of them [and] I’ve gotten pretty good at responding. Maybe I can help you do it too.”
A New Superpower: Building Habit-Forming Products
Nov. 12, 2014 - By: Nir Eyal
“Face it, we’re hooked. The technologies we use have turned into compulsions, if not full-fledged addictions. … How do companies, producing little more than bits of code displayed on a screen, seemingly control users’ minds? What makes some products so habit-forming?”
A Consistent Personal Narrative is the Key to Leading in the Social Age
Nov. 12, 2014 - By: Frank Guglielmo & Sudhanshu Palsule
“In the new world of deep interconnectivity, what we call the Social Age, leaders are confronted with challenges that constantly test ‘who they are’ … Thriving as a leader in the Social Age means taking a good look at your self and understanding how you are most productive in five areas.”
Choose Your Impact, Change the World
Nov. 12, 2014 - By: Mindy Hall
“Who do you want to be as a leader? What impact do you want to have? How do you want people to experience you? No matter where you fall in the organizational structure, your ability to shape both the organizational culture and how others perceive you is a direct result of the level of intention with which you operate.”
Welcome to the Conscience Economy
Nov. 12, 2014 - By: Steven Overman
“Something extraordinary is happening. Humankind’s increasing interconnectedness is causing a global transformation of values and expectations, at both the individual and societal level. The shift is reaching a tipping point that will transform business forever. … That’s great for humanity—and for business.”
Fight Through the Ambush: How to Thrive When Shit Hits the Fan
Nov. 12, 2014 - By: Jake Wood
“There’s a reason that the word ambush has made its way into American corporate vernacular. In today’s volatile and hypercompetitive business world, we are all constantly on the front lines. So forget about trying to avoid going to battle … being a high-stakes leader means stepping into the arena.”
Conquering the Seven Summits: High Achievement, From Mount Everest to Every Business
Oct. 23, 2014 - By: Susan Ershler & John Waechter
“We don’t believe that perseverance is an intrinsic quality possessed by the fortunate few. On the contrary, we’re convinced that anyone can accomplish great feats if they summon the will required to overcome seemingly insurmountable obstacles.”
Detecting and Surviving Seven Silent Growth Killers
Oct. 23, 2014 - By: Robert Sher
“Many of the problems that midsized companies must deal with are not obvious. They grow out-of-sight in the dark recesses of midsized organizations, unrecognized by management in their daily routines until they emerge as full-blown crises that can threaten the present and future of the business.”
Driving Results Through An Organizational Constitution
Oct. 23, 2014 - By: S Chris Edmonds
“An organizational constitution outlines your team’s purpose, values, strategies, and goals. It paints a vivid picture of success, values, and behaviors. It maps out how to work from that picture each day. An organizational constitution gives employees’ jobs and roles meaning and clarity.”
Effective Leaders Create Discomfort
Oct. 23, 2014 - By: Marcia Reynolds
“The best leaders make us feel unsure of ourselves. They help us recognize that what we think is true, is not. Their reflections make us stop and think. Then their questions break down our frames. They create these disruptions with courage, care, respect, and a firm belief in our highest potential.”



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