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Issue 99 - 01 | The Connected Company: How Distributed Organism Businesses are Rising Against the Machine to Build a More Connected World
By Dave Gray Published Oct. 10, 2012 12:00 p.m.

“Companies are not really machines, so much as complex, dynamic, growing systems. After all, companies are really just groups of people who have banded together to achieve some kind of purpose. […]

For many years the machine view has prevailed, and many companies are designed as information-processing and production machines. But information processing is not learning. Production is not learning. Learning is a creative process, not a mechanical one. Many critical factors in business cannot be easily counted, measured or controlled.”


About Dave Gray | Dave Gray, SVP Strategy, Dachis Group, is an author and management consultant who works with the world’s leading companies to develop and execute winning strategies. His latest book is The Connected Company. His previous book, Gamestorming, has sold more than 50,000 copies and has been translated into 14 languages.


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