By Jacob Morgan Published July 11, 2012 12:00 p.m.
“The use of these new social and collaborative technologies and strategies are being deployed and implemented to solve many of these problems within the enterprise today. But, collaboration doesn’t just benefit employees while they are at work, it also benefits them in their personal lives as well. Imagine being able to connect and engage employees so that their lives at work are easier. What do you think would happen to employees if we improved their work life? I believe that collaboration at work will improve the lives of employees outside of work. Employees will feel less stressed about the work they do, will be more passionate about their work, will understand how their contributions impact the organization as a whole, will be able to connect with their coworkers around topics of interest and passion, and will be able to work from multiple physical locations. Yes, all these things mean that employees will have more time to spend with their family and less time stressing about and worrying about what’s going on at work.
While this message is great and powerful, I realize that it was not enough for leaders and executives. No, leaders and executives need more than that. The only way to make an idea an action is to put business value, strategy, and tactics behind it.”
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About Jacob Morgan | Jacob Morgan is the principal and cofounder of Chess Media Group, a management consultancy and strategic advisory firm that helps organizations understand how to use social and collaborative tools to solve business problems. Morgan has worked with organizations such as the U.S. Department of State, Siemens, Sprint, and Adobe. He is the author of The Collaborative Organization: A Strategic Guide to Solving Your Internal Business Problems Using Emerging Social and Collaborative Tools. He also co-authored Twittfaced and runs the award-winning blog SocialBusinessAdvisor.com. He loves chess, racquetball, and traveling.http://www.jmorganmarketing.com/
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