Issue 94 - 01 | Unleashing the Creative Reservoir: The Rise of the Creative Class, Revisited
By Richard Florida Published May 9, 2012 11:00 a.m.

“If the economic crisis has taught us anything, it’s that putting our faith in the market alone will not work. New institutions are needed to harness powerful new economic forces, to address worsening class divides, and to make society and the economy work for all of us. We desperately need to institute and ratify a new social compact, entailing everything from investment in our human capital, the only real capital we have, to a new approach to education and learning. We need to recommit our economy to innovation, our society to openness and diversity, and we need to knit a new safety net for the truly disadvantaged. We need a complete break with the old Fordist order. It’s time to forge a new society that reflects the demands, challenges, and opportunities of the Creative Age.”


About Richard Florida | Richard Florida is Director of the Martin Prosperity Institute and Professor of Business and Creativity at the Rotman School of Management, University of Toronto, and one of the world’s leading public intellectuals on economic competitiveness, demographic trends, and cultural and technological innovation. Previously, Florida has held professorships at George Mason University and Carnegie Mellon University, and taught as a visiting professor at Harvard and MIT. His research provides unique, data-driven insight into the social, economic and demographic factors that drive the twenty-first century world economy.

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