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By Charles Duhigg Published March 21, 2012 11:00 a.m.
“Most of the choices we make each day may feel like the products of well-considered decision making, but they’re not.
They’re habits. […]
Countless people, from Aristotle to Oprah, have tried to understand why habits exist. But only in the past two decades have neurologists, psychologists, sociologists, and marketers really begun understanding how habits work—and more important, how they change.”
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About Charles Duhigg | Charles Duhigg is an investigative reporter for The New York Times. He is a winner of the National Academies of Sciences, National Journalism, and George Polk awards, and was part of a team of finalists for the 2009 Pulitzer Prize. He is a frequent contributor to This American Life, NPR, PBS NewsHour, and Frontline. A graduate of Harvard Business School and Yale College, he lives in Brooklyn with his wife and two kids.
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