Issue 88 - 05 | Success or Suckcess: It’s Up to Senior Management to Decide
By Dan Hill Published Nov. 2, 2011 12:00 p.m.

“Ever since the Enlightenment, Western civilization has been on the wrong track. Eager to put the superstitions of the Dark Ages behind him, the French philosopher Rene Descartes famously declared, “I think, therefore I am.” But the truth is that over the past 25 years, the breakthroughs in brain science have systematically documented the greater reality that thought and emotion can’t be artificially separated and that, in fact, the capacity for emotion proceeded thought in evolutionary terms and continues to do so with every deliberation and act an employee makes. There is no such thing as objectivity. … Trust is a feeling. Hope is a feeling. Loyalty is a feeling. As companies struggle to emerge from the Great Recession, now is not the time for half-measures like polite (but empty) focus groups, or for the fear that executives may have regarding exposure to the honest feelings of their employees that serves as justification for not pursuing progress. Executives who exhort employees to accept change and sacrifice their own comfort zones must surely be ready to do so themselves.”

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About Dan Hill | Dan Hill is a recognized authority on the role of emotions in consumer and employee behavior with over a decade of experience operating his scientific, emotional insights consultancy: Sensory Logic, Inc. Dan’s books include Body of Truth: Leveraging What Consumers Can’t or Won’t Say and Emotionomics: Leveraging Emotions for Business Success, which was chosen by Ad Age as one of “10 Books You Should Have Read in 2009.” Dan’s latest book, About Face: Ten Secrets to Emotionally Effective Advertising, was released in October 2010.

http://www.sensorylogic.com/
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