Issue 85 - 02 | Adapt: The Benefits of Safe Mistakes
By Tim Harford Published Aug. 3, 2011 10:00 a.m.

“We cling on to the idea that successful business people are talented leaders running objectively brilliant corporations. But the world is far too complex and changes far too rapidly for us to have any confidence that this fondly held idea is true.

It’s easy to list corporations which have enjoyed periods of great success, only to stumble and fail to adapt: think of US Steel and Cudahy Packing a hundred years ago, Atari and Pan Am in the 1970s, and General Motors and MySpace more recently. Or think of eBay, McDonald’s, and the Nobel-prize winning Grameen Bank, which have suddenly sprung from nowhere, almost by accident, because somebody happened upon a brilliant idea. So does economic success happen despite business failure? I’d go further than that. Economic success happens because of business failure. It’s the failure of once-dominant companies that makes space for new business ideas.”



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About Tim Harford | Tim Harford is a columnist for the Financial Times, and the author of The Undercover Economist and The Logic of Life. His new book, Adapt: Why Success Always Starts with Failure, has just been published by Little, Brown.

www.timharford.com

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