By David Livermore Published July 6, 2011 12:00 a.m.
“Everything has gone global. Communication. Work. Politics. Relationships. Faith.
We get it. In fact, by this point, the statement almost sounds a bit trite. Any organization knows that the word “global” better find its way into its messaging and strategy.
But how do we move beyond mantras about cultural sensitivity and global awareness to successfully adapting to various cultures while simultaneously remaining true to ourselves? Both sides of the equation are essential—being true to ourselves and adapting to different cultures. And being true to our organizational identity and brand while also responding to an onslaught of culturally diverse markets.”
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About David Livermore | David Livermore, PhD is the author of The Cultural Intelligence Difference (AMACOM, 2011) as well as several other award winning books on global leadership and cultural intelligence. He’s president and partner at the Cultural Intelligence Center in East Lansing, Michigan and a visiting scholar at Nanyang Technological University in Singapore. As a frequent adviser and speaker to government agencies, Fortune 500s, and charitable organizations, David has worked in more than 100 countries across the Americas, Africa, Asia, Australia, and Europe.http://www.culturalq.com/
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