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Issue 81 - 01 | Why "Free" Is the Wrong Price for Water—Even If You Live on $1 a Day
By Charles Fishman Published April 6, 2011 10:00 a.m.

“Free turns out to be exactly the wrong price for water—whether that water is being used by huge global corporations, farmers, ordinary middle-class citizens, or the poorest people living in developing countries. Water that is so cheap provides no incentive for big users—corporations, farmers, even cities—to spend money necessary to better manage their water. [...] And poor people—who have to stand in line for water, or walk to get it from suspect ground-water wells—pay the highest cost for 'free' water of all, sacrificing time, good jobs, and even the educations of their children in order to secure their daily ration of water.”

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About Charles Fishman | Charles Fishman is the author of The Wal-Mart Effect, a New York Times, Wall Street Journal, and Business Week bestseller, as well as a finalist for the Financial Times and Goldman Sachs Business Book of the Year award in 2006. Fishman is a former metro and national reporter for The Washington Post. Since 1996, he has worked for the innovative business magazine Fast Company. He has won numerous awards, including three times winning UCLA’s Gerald Loeb Award for outstanding business writing—the most prestigious award in business journalism—most recently for his story about bottled water, “Message in a Bottle.” He currently lives just outside Philadelphia with his wife, two kids, and two labrador retrievers.

http://www.thebigthirst.com/
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