Issue 78 - 06 | The Zen of Business: 7 Habits of the Highly Creative
By Matthew E. May Published Jan. 19, 2011 12:00 p.m.

“Frank Zappa once said: 'The most important thing in art is the frame. For paint, literally. For other arts, figuratively—because, without this humble appliance, you can't know where the art stops and the real world begins.'

What he's saying is that how we frame something, like an idea or a problem, for example, has everything to do with how well it turns out. He's saying that there is an art to framing. That framing is an art.

Frank Zappa had it right. And the reason I believe that is because how I view the world changed completely a few years ago, during an eight year long engagement with a very large and very successful Japanese company, the focus of which was essentially to help unite two distinctly different cultures, Eastern and Western, together in a common approach. This meant I had to straddle two different ways of looking at the world. Two completely different ways of looking at the same thing.”



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About Matthew E. May | In addition to The Laws of Subtraction, Matthew E. May is the author of four previous manifestos. He is also the author of three award winning books: The Elegant Solution, In Pursuit of Elegance, and The Shibumi Strategy. A popular speaker, creativity coach, and close advisor on innovation and design strategy to companies such as ADP, Edmunds, Intuit, and Toyota, he is a regular contributor to the American Express OPEN Forum Idea Hub and the founder of Edit Innovation, an ideas agency based in Los Angeles.

matthewemay.com

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