Issue 78 - 05 | The Strength Is the Group: A Business Case about Ants, Chips and Your Team’s Breakthrough Results
By Adrian Gostick & Chester Elton Published Jan. 19, 2011 12:00 p.m.

“In the mid-cretaceous period—sometime around 120 million years ago—a concept emerged that changed the world as we know it. And although the science to prove the significance of this concept has rested under our noses, under our feet, and even sometimes crawling onto our toes, as humans most of us are dumb-founded by it.

‘It’ is the concept of teamwork. It has been perfected by possibly one of the smallest insects seen by the human eye—the ant—and yet it is an elusive concept to master in business.”



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About Adrian Gostick & Chester Elton | New York Times and Wall Street Journal bestselling authors and acclaimed speakers Adrian Gostick and Chester Elton have spent the past 20 years researching and working with the world’s best companies such as Pepsi Beverages Company, American Express, Wal-Mart and Avis Budget Group. Considered “The thought leaders on employee engagement,” Gostick and Elton have appeared on CBS’s 60 Minutes, NBC’s Today Show, CNN, ABC and National Public Radio. Their work has been quoted in The New York Times, Fortune, The Economist, Newsweek and many other publications. For more information visit adriangostick.com and chesterelton.com.



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