By Jonathan Salem Baskin Published Jan. 19, 2011 12:00 p.m.
“Perhaps what we’re experiencing isn’t an exception to the experiences of past generations, but rather another opportunity to do things we human beings have always done... only faster, more broadly, etc. Certainly our technology is also contributing novel changes to how we live, but I wonder if those instances are circumstantial to the more fundamental behaviors that prompt them.
Applying these lessons of history to today’s social media planning might yield better (or at least different) insights, and ignoring this knowledge leaves business leaders bereft of an extensive track record of what works, what doesn’t work, and why.
In fact, history provides antecedents for every behavioral, cultural, and commercial quality we ascribe to our latest social media technologies … ”
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About Jonathan Salem Baskin | Jonathan Salem Baskin produces a daily blog and podcast entitled Today in the Histories of Social Media and the award-winning marketing blog, Dim Bulb, contributes regularly to the CMO Strategy section of Advertising Age, serves as a Senior Fellow of the Society for New Communications Research, and was recently named to the Blogger Board of SocialMediaToday.com. He has 29 years of client and agency marketing communications experience. His previous books were Branding Only Works on Cattle (Business Plus, 2008) and Bright Lights & Dim Bulbs (iUniverse, 2009). Jonathan lives in Chicago, Illinois.
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