Issue 77 - 01 | The Era of Jack Welch is Over: Create Real Value Now, or Perish
By Douglas Rushkoff Published Dec. 8, 2010 12:00 p.m.

"Yes, the net has changed business as profoundly as anything since central banking. But instead of seizing the opportunity, most businesses are still so addicted to the old way of doing things that they do the very opposite: they use the net to entrench themselves even further into the Industrial Age landscape that is fast disappearing."

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About Douglas Rushkoff | Douglas Ruskoff is a world-renowned media theorist whose twelve books, including Life, Inc., have won prestigious awards and have been translated into thirty languages. he is a commentator on CNN and a contributor to Time, Discover, and NPR. He also made the PBS documentaries Merchants of Cool, The Persuaders, and Digital Nation.

www.rushkoff.com

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