By Douglas Rushkoff Published Dec. 8, 2010 12:00 p.m.
"Yes, the net has changed business as profoundly as anything since central banking. But instead of seizing the opportunity, most businesses are still so addicted to the old way of doing things that they do the very opposite: they use the net to entrench themselves even further into the Industrial Age landscape that is fast disappearing."
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About Douglas Rushkoff | Winner of the first Neil Postman award for Career Achievement in Public Intellectual Activity, Douglas Rushkoff has written a dozen best-selling books on media and society, including Cyberia, Media Virus, Coercion (winner of the Marshall McLuhan Award), Get Back in the Box, and Life Inc. He made the PBS “Frontline” documentaries Digital Nation, The Persuaders, and Merchants of Cool. A columnist for The Daily Beast, his articles appear regularly in The New York Times and Discover, among many other publications. His radio commentaries air on NPR and WFMU, and he is a familiar face on television from ABC News to The Colbert Report. Rushkoff has taught at New York University and the New School, played keyboards for the industrial band PsychicTV, directed for theater and film, and worked as a stage fight choreographer.
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