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Issue 76 - 03 | Turning Social Capital Into Financial Capital
By Marcia Conner Published Nov. 3, 2010 12:00 a.m.

“Social media has the potential to dramatically improve the inner workings of every company. The interstitial connections can quickly cross business silos, inform decision making, educate people at all levels, and allow employees—especially new entrants—to pick up the natural rhythms of how people around them work. But only if the company allows access to social networks. And most companies don’t.”

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About Marcia Conner | Marcia Conner, Partner with Altimeter Group, works with senior leaders to put collaborative technologies into action. In The New Social Learning: A Guide to Transforming Organizations Through Social Media, co-authored with Tony Bingham, Marcia shows how social networks can harness the experiences of colleagues working across the globe as easily as if they were side by side. Former Vice President and Information Futurist at PeopleSoft, and Worldwide Manager at Microsoft, she now advises corporations, writes the popular Fast Company column “Learn at All Levels,” and is a Fellow at the Darden School of Business. Follow her on Twitter @marciamarcia.

http://learnativity.com/

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