Issue 75 - 05 | How to Be Effective: Structuring Change, Managing Change, Leading Change
By Jonathan L. S. Byrnes Published Oct. 6, 2010 12:00 a.m.

"When I talk to former students, clients, and executives, I’ve found that their biggest concern is being effective—going beyond conceiving great new things and actually driving them into practice.

I’ve also seen that most people make two big mistakes when they think about change:

  • They fail to realize that managing change requires a really different process from day-to-day management, not harder but very different.
  • They approach change in a one-size-fits-all way.
Successful change, being effective, involves three things: structuring change, managing change and leading change. I call this The Golden Triangle of Change."



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About Jonathan L. S. Byrnes | Jonathan Byrnes is Senior Lecturer at MIT, and author of Islands of Profit in a Sea of Red Ink (Portfolio, 2010). He is an acknowledged authority on profit generation and profitability management. He holds a doctorate from Harvard University.

http://jlbyrnes.com/pmwiki.php

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