By Dave Crenshaw Published Aug. 4, 2010 3:00 p.m.
“Every day the market you work in—regardless of the industry—asks ‘Are you invaluable?’ Did you answer the question satisfactorily today? Well done. Get ready to answer it again tomorrow.
As the speed of innovation and information ever quickens, so does the need for you to have clear answers for this ‘invaluable question.’ It is no longer enough to simply have a job. It is no longer enough to simply advertise and attract customers to work with you. Loyalty to employees, to brands, to personalities and to media disappears the instant one’s attention is switched to new, shinier options.”
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About Dave Crenshaw | Dave Crenshaw has appeared in TIME magazine, Forbes, and on MSN Money. He has been interviewed on radio and TV stations across North America and is the President of the National Association of Productivity Coaches. His first book, The Myth of Multitasking: How ‘Doing It All’ Gets Nothing Done, has been published in six languages and is a time management best seller. His latest book, Invaluable: The Secret to Becoming Irreplaceable, was published in May by Jossey-Bass. Dave is an expert in helping you and your business become invaluable and has helped thousands of clients worldwide.
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