By Adrian Ott Published Aug. 4, 2010 3:00 p.m.
"Determining the factors that drive decision-making, and applying such mindsets to complex problems enables innovators, program developers, and marketers to apply a new lens to understand how time shapes human behavior. This approach goes well beyond defining new product or service attributes. It offers a fresh mindset that demonstrates that human behavior is not just shaped by psychological wants and needs, but is also shaped by the situation. No matter whether you are a business, government entity, or non-profit organization, understanding the Time-onomic forces that shape behavior and define a situation provides clues to solve some of our most challenging issues in business, health, and society."
About Adrian Ott | Adrian C. Ott, CEO and founder of Exponential Edge, Inc., was called “one of Silicon Valley’s most respected (if not the most respected) strategists” by Consulting Magazine. For more than twenty years, she has worked with some of the most innovative Fortune 500 and start-up companies in the world to gain a market edge in today’s exponential economy. In addition to consulting, she chairs the Strategy & Growth Roundtable for the Harvard Business School Association of Northern California. Prior to founding Exponential Edge, she was an HP executive that was recognized in an annual report for “infusing HP with new revenue streams and new technologies and new business models.” She holds an MBA from the Harvard Business School and a B.S. from U.C. Berkeley.www.24HourCustomer.com