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Issue 71 - 03 | The Four-Letter Word That Makes You and Your Work Irresistible
By Mark Sanborn Published June 2, 2010 5:00 p.m.

"Some years ago I wrote a book about an extraordinary individual who loves his work. My editor at the time deleted the word love every place I used it. Instead, he suggested using the phrase ‘generosity of spirit.’

‘Why not love?’ I inquired.

‘Because the word love freaks out businesspeople,’ he responded.”


About Mark Sanborn | Mark Sanborn, CSP, CPAE, is the president of Sanborn & Associates, Inc. An internationally recognized speaker and bestselling author, Mark is widely known as an expert on leadership and customer service. His books include The Fred Factor, You Don’t Need a Title to Be a Leader and The Encore Effect.

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