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Issue 71 - 03 | The Four-Letter Word That Makes You and Your Work Irresistible
By Mark Sanborn Published June 2, 2010 5:00 p.m.

"Some years ago I wrote a book about an extraordinary individual who loves his work. My editor at the time deleted the word love every place I used it. Instead, he suggested using the phrase ‘generosity of spirit.’

‘Why not love?’ I inquired.

‘Because the word love freaks out businesspeople,’ he responded.”


About Mark Sanborn | Mark Sanborn, CSP, CPAE, is the president of Sanborn & Associates, Inc. An internationally recognized speaker and bestselling author, Mark is widely known as an expert on leadership and customer service. His books include The Fred Factor, You Don’t Need a Title to Be a Leader and The Encore Effect.


Books By This Author, including contributed work

Ponerle Pasion a Lo Que Usted Hace Puede Convertir Lo Ordinario En Lo Extraordinario
Paperback  (9780307278883) 
Published 2015-05-05T00:00:00.000-05:00  by Vintage Espanol 
Price: $6.90 to $8.76
How Anyone, Anywhere, Can Make a Positive Difference
Hardcover  (9780385517478) 
Published 2006-09-01T00:00:00.000-05:00  by Broadway Business 
Price: $10.07 to $12.79
9 Essentials for Everyday Leaders
Paperback  (9781933715995) 
Published 2010-09-01T00:00:00.000-05:00  by Tremendous Life Books 
Price: $14.95
Practical Steps for Turning Your Passion Into a Full-Time Gig
Paperback  (9780801015229) 
Published 2014-08-01T00:00:00.000-05:00  by Baker Books 
Price: $11.99
Unleash Your Charisma and Confidence to Change the World
Paperback  (9780615835822) 
Published 2013-06-01T00:00:00.000-05:00  by Tom Marcoux Media, LLC 
Price: $12.47
How Passion in Your Work and Life Can Turn the Ordinary Into the Extraordinary
eBook  (9780385513647) 
Published 2004-04-19T00:00:00.000-05:00  by Crown Business 
Price: $1.99
New Ideas on How to Keep Delivering Extraordinary Results
Hardcover  (9781414362205) 
Published 2014-01-14T00:00:00.000-06:00  by Tyndale House Publishers 
Price: $10.07 to $12.79
How to Achieve Remarkable Performance in Anything You Do
Hardcover  (9780385519052) 
Published 2008-09-01T00:00:00.000-05:00  by Waterbrook Press 
Price: $10.07 to $12.79
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